Newport Jeans, which is aiming to contribute around Rs 85 crore this fiscal in the Denim jeans market in India, has roped in Bollywood actor Saif Ali Khan for its new campaign.
Newport Jeans has entrusted its faith with Saif as the brand feels that the youth all over the country will get their style fundas from the fashion icon, said Ashish Pandya, Business Head- Trade Brands, Arvind Brands, while unveiling its new campaign with Saif Ali Khan in the Capital on Thursday.
"The new campaign is designed to showcase Newport's strong sense of style and it couldn't have a more suitable brand ambassador than Saif Ali Khan. Style is something that Saif and Newport have in common," said Darshan Mehta, President Arvind Brands.
Planned around a budget of Rs 9 crore and revolving around 'Saif's Style Fundas,' the campaign will be hitting the Delhi market on April 16 through print campaigns in Delhi Times and HT City. "We are basically looking into promoting our campaign through press and hoardings, the TVCs will roll out in the months of August, September, informed Pandya.
Newport Jeans, which acquired a turnover of Rs 36 crore in the last year from its Arvind Brands stable, is aiming to double the sales this year by selling 2.4 million jeans. "We want to aggressively capture as much market share as we can in the next couple of months", said Pandya.
Asked on the chances of Newport making its foray in the global market, Pandya said, "We want to focus on the domestic market at present. We are already present in Middle East. We are exploring the Russian and the African markets."