Here are some promises industry honchos have made to themselves by way of New Year resolutions
Chief Marketing Officer, Shaadi.com
The idea is to ‘un-schedule’ part of the day in 2016 … not to clog up the entire day with meetings.
Group CEO, ZenithOptimedia Group, India
To be a better person and have a better balance. I also want to evolve to become a better person.
Chief Revenue Officer - ANN & COO, ABP News
I have only one resolution - to convince all media buyers that news should be bought at a more expensive rate than entertainment channels, because news impacts society overall, rather than just one section of society.
Director and CCO, S Asia, Publicis India
My New Year resolution would be to walk down a different road than the previous year and to do things which we ourselves could not imagine doing.
CEO, GroupM South Asia
I want to eat more chocolates in 2016. I just want to do things that I like doing more frequently and eating chocolates tops the list.
I make no resolutions, I break no resolutions, that’s my resolution.
CEO, Madison PR
I have no resolutions for sure… but what I have decided is that I am going to do what my heart tells me to, in terms of communication. I am going to be following what the media wants, what the client is really looking for… unexpected things. I am going to do what I feel and my agency feels is good for the brand, I am going to do exactly that every day this New Year.
CEO, Broadcast Audience Research Council (BARC)
To push forward whatever we have set out to do much more, bring in more speed and precision to the whole thing. On the personal front, I want to spend more time with my daughter as she has her ICSE exams this year.
EVP & GM - South Asia, Discovery Networks Asia-Pacific
Innovate, Innovate, and Innovate… I believe all businesses need to change regularly. It not only means improvising things that you already do well, it also implies incremental change by transformation and product differentiation. My primary focus for 2016 would be on innovation across content, marketing and understanding viewer preferences.
My resolution for the New Year is what I try and tell myself every year - to be a good human being because nothing else matters.
President, Sony Pictures Networks India
My personal resolutions are very clear: I am going to lose some more weight as I have been working hard on it. On the professional side, very clearly I need to ensure that the growth which we have had in the last two years, continues at a network level, and that the next season of IPL is one of the biggest seasons we have ever had. We want to cross some new landmarks, both in terms of revenues and viewership, for the next IPL.
Chairman, Madison World
We recently launched a new programme called Madison Next and this year my objective would be to pursue that programme even more vigorously. In keeping with that programme, there should also be a Sam Next.
President, RK Swamy Media Group
My resolution every year is the same - work hard, party harder. Having said that, there are some very important milestones I need to achieve on the work front, so I will focus on that and also on spending more leisure time and arriving at a better work-life balance and stay healthy.
Chief Creative Officer, Grey Group India
I want to try and make agencies value their ideas better. I don’t think we as an industry respect and value our ideas and as a consequence, clients don’t do it either. If I could do anything to make the industry realize the value of our ideas and the role and importance of what we do, I would definitely give it a shot in the coming year.
SVP, Head Marketing, Product, Analytics, Digital and e-commerce, HDFC Life
I plan to become more organized in 2016. I am planning to do my first international marathon next year. If that goes well, I am planning to do a few more international marathons next year.
Senior GM, Marketing, Eureka Forbes
Our resolution would be to drive innovation in 2016, by aligning our go-to-market strategy to emerging trends and insights. We aim to adopt newer technologies to provide breakthrough products, and strengthen our customer service and response management.
CEO, IPG Mediabrands India
To exercise and to lose weight and on the work front, take it as it comes.