Top Story

e4m_logo.png

Home >> Marketing >> Article

New rules for IPL in season two

21-October-2008
Font Size   16
Share
New rules for IPL in season two

The Indian Premier League recently concluded a three-day franchisee workshop in Thailand aimed at devising a collaborative strategy to enhance the successes of the league in Season Two. The workshop was attended by over 130 personnel associated with the league that reviewed, discussed and brainstormed on ideas and recommendations across a range of topics – including player regulations, commercial, logistics, hospitality, ticketing, licensing and merchandising, amongst others. The workshop also included key learnings from the IPL Team, IMG and media rights holders Sony TV and WSG.

Commenting on the workshop B Vanchi, Director, GMR Sports, said, “The workshop was very professionally organiSed with lots of learnings for the franchisees. But perhaps most important from our perspective was the collaborative nature of the workshop, which reflected a true partnering approach between the League and its franchisees. I would like to thank Lalit Modi and his team for the same and am certain that season two of the IPL will be bigger and much better.”

Lalit Modi, Chairman & Commissioner, DLF Indian Premier League, said, “I am very pleased that all the franchisees enthusiastically participated and shared their experiences, which laid the foundation to take the league to the next level in season two. Some important decisions regarding player regulations and the trading window, etc., were also arrived at, and these, coupled with the discussions on improving in-stadia hospitality and facilities, should make for an exhilarating experience for IPL fans in 2009.”

It was decided in the discussion that the maximum number of international players in each squad be increased from eight to 10. However, the number of international players in the playing 11 would remain constant at four. Also, squads would not be allowed temporary replacements from 2009 onwards and all teams that had temporary replacements would have the first right to pick those players.

Trading of players will be permitted between franchisees from the 2009 season onwards. The trading window for players has been set between December 15, 2008 and January 15, 2009. The IPL will conduct an auction on February 6, 2009 in Mumbai to bring new players into the League.

An official communiqué explained, “The Indian Premier League has relaxed the guidelines for commercial leverage for teams, providing them with more opportunities on-ground and in branding of teams. This will ensure that the franchisees have more opportunities to generate value for their own sponsors while not infringing on the rights of the central sponsors. The success of the Indian Premier League has resulted in a requirement for stringent ambush protection guidelines, as brands have tried and will continue to try and leverage without having the rights. These guidelines will be ready and applicable for season two.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016