A specialist marketing communications advisory The Firm has been launched in the Capital by Parveen Ahluwalia, former Marketing Director of Chennai headquartered Australian JV digital printing company, Cactus Imaging India.
Relocating back to the city after more than three years, Ahluwalia, Director, The Firm, said, "The Firm is neither the usual marketing consultancy nor the conventional ad agency. It will be a forum which will work as a one-stop shop for the clients integrating all forms of communications in a strategic way."
"Our strategy is to evolve a communication plan on behalf of the clients in covering every possible interface points not only through above the line advertising but also through online marketing, direct marketing as well as through sales promotions," said Ahluwalia.
Currently operating from the National Institute of Advertising, The Firm believes in working on a three-pronged strategy, firstly setting up a marketing store communication then going on defining the target consumer and finally to evolve a brand platform, said Ahluwalia.