Top Story

e4m_logo.png

Home >> Marketing >> Article

Network18 and DS Group launch Pulse The Venture

17-February-2017
Font Size   16
Network18 and DS Group launch Pulse The Venture

The last decade has seen the birth of remarkable new age startups in India. In this exciting entrepreneurial environment, Pulse The Venture, a joint initiative of Network18 and DS Group is scouting for the next big entrepreneurial idea.

With an objective to reach out to aspiring entrepreneurs, Pulse The Venture is an exclusive platform where the best of business ideas meet the greatest of inspiration, in a high impact televised reality series on CNN-News18 and CNBC-TV18. The winner of the series will receive seed funding of INR 1 crore as an investment in the winning idea.

Speaking about the initiative, Radhakrishnan Nair, Managing Editor, CNN-News18, said, “In a country where the startup scene is still in infancy, a number of ventures with extraordinary ideas have not prospered due to lack of investment and resources. With Pulse The Venture, we aim to provide these budding entrepreneurs not only with funding but also the necessary expertise to help them turn their business ideas into reality.”

Ritesh Kumar, Promoter, DS Group, said, “The story of DS group is hinged on entrepreneurship and innovation. Entrepreneurship is necessary for a country as it not only creates job but also nurtures a culture of enterprise. The Indian startup ecosystem definitely needs a strong back up from the investor community. Pulse The Venture aims to provide aspiring entrepreneurs with the opportunity to pitch their business ideas and win seed funding for their venture.”

The rigorous selection process will involve shortlisting of the Top 100 ideas by a screening jury including an independent process partner, interviews through video conferencing with the Top 100 contestants, zonal selection events in 4 cities and a televised battle of minds between 24 of India’s brightest ideators, in the presence of a grand jury.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business