Top Story


Home >> Marketing >> Article

Nestle MUNCH partners with multilingual blockbuster Bahubali 2

Font Size   16
Nestle MUNCH partners with multilingual blockbuster Bahubali 2

Nestlé MUNCH has associated with India’s mega movie franchise Bahubali for the release of ‘Bahubali 2 - The Conclusion’. As film buffs gear up for the year’s most anticipated movie, the partnership will be activated through the launch of five new MUNCH limited edition packs and a television campaign, supported by exclusive social media content.

Bahubali had swept the country because of its cinematic splendour providing a tale and experience that intrinsically reflected popular culture. Similarly MUNCH, with its iconic brand image, has created its own space in the coated wafer category.

Celebrating the partnership between the two brands, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India, says “India is a growing chocolate and confectionery market, and there is a need for excitement and innovation in this category. Importantly, MUNCH enjoys a clear leadership in the coated wafer segment and it is a conscious effort always to partner with popular and yet unique platforms. We are very pleased to be associated with Bahubali 2 as this will help us engage with our consumers in a more exciting way. Bahubali has been a multilingual blockbuster and has won the hearts of millions, and the current partnership brings alive a similar proposition of Nestlé MUNCH as one of the most popular and loved brands in the country.”

The limited edition MUNCH – Bahubali 2 packs will be available in stores from April across the country.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions