Nestlé MUNCH has associated with India’s mega movie franchise Bahubali for the release of ‘Bahubali 2 - The Conclusion’. As film buffs gear up for the year’s most anticipated movie, the partnership will be activated through the launch of five new MUNCH limited edition packs and a television campaign, supported by exclusive social media content.
Bahubali had swept the country because of its cinematic splendour providing a tale and experience that intrinsically reflected popular culture. Similarly MUNCH, with its iconic brand image, has created its own space in the coated wafer category.
Celebrating the partnership between the two brands, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India, says “India is a growing chocolate and confectionery market, and there is a need for excitement and innovation in this category. Importantly, MUNCH enjoys a clear leadership in the coated wafer segment and it is a conscious effort always to partner with popular and yet unique platforms. We are very pleased to be associated with Bahubali 2 as this will help us engage with our consumers in a more exciting way. Bahubali has been a multilingual blockbuster and has won the hearts of millions, and the current partnership brings alive a similar proposition of Nestlé MUNCH as one of the most popular and loved brands in the country.”
The limited edition MUNCH – Bahubali 2 packs will be available in stores from April across the country.