The ready-to-drink milk market just got another flavour, with the big-gun of the food industry, Nestle India, joining the fray. The food-major launched its Fruit `n Milk in the Delhi market, after having launched in Mumbai and Pune last week.
The product was launched in mango and strawberry flavours, priced at Rs 15 for a 200 ml tetrapak and is being manufactured for Nestle by Dynamix, sources said.
According to company sources the product would initially be placed in the three mentioned markets, following which it would be rolled out at other centres.
While the flavoured milk market is already thriving with activity, thanks to products in this category from Britannia and Mother Dairy, the closest competitor is expected to be N-joi from Parle Agro, sources said.