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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. 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The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null)) in View.php line 137
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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. 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But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. 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The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. 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Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null)) in View.php line 137
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  15. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. 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I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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1/4 ErrorException in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 31: Invalid argument supplied for foreach()

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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null), 'obLevel' => 2, '__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => null, 'loop' => null)) in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 31
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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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  11. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. 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  16. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. 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Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogtitel' => 'Nestlé sends out notice confirming safety of Maggi Noodles', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_62262.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Nestlé-sends-out-notice-confirming-safety-of-Maggi-Noodles_62262.html', 'metadescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ogdescription' => 'Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86820,"title":"Capgemini unveils new brand identity","summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:40:29","url":"","meta_title":"Capgemini unveils new brand identity","meta_desc":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","social_summary":"The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths","web_exclusive":0,"author_type":2,"description":"Capgemini&nbsp;today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini\\u2019s unique character and strengths as a business partner, addressing the whole breadth of clients\\u2019 business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.<br>\\u201cWe refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th&nbsp;anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,\\u201d&nbsp;comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.&nbsp;\\u201cOur new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group\\u2019s brands.\\u201d<br><br>A new signed wordmark: a fundamental expression of Capgemini\\u2019s humanity and commitment<br>At its core is the Capgemini vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini\\u2019s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today: \\u2018People matter, results count\\u2019.<br>A new spade: precision animated by positive energy<br>Traditionally the highest value suit in a deck of playing cards, Capgemini\\u2019s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability of Capgemini to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.<br>A new invigorating color palette<br>Capgemini\\u2019s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world - energetic, inspiring and free-thinking. The blues won\\u2019t live alone, Capgemini will draw on a range of invigorating colors to bring this fresh new look to life.","social_title":"Capgemini unveils new brand identity","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68426,"phototitle":"","photopath":"1508235021_xJ6TxD_bigcap.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61729,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86819,"title":"Kotak Mahindra Bank & Zeta launch Paymint ","summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:36:57","url":"","meta_title":"Kotak Mahindra Bank & Zeta launch Paymint ","meta_desc":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","social_summary":"The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Kotak Mahindra Bank (\\u201cKotak\\u201d) and Zeta, a fintech pioneer, today announced the launch of Paymint \\u2013 a comprehensive digital platform to manage multiple employee benefits. <br><br>A multi-wallet digital prepaid solutions platform, Paymint enables corporates to offer a host of benefits to its employees including meal vouchers, medical reimbursements, leave travel allowances, gift cards, conveyance, fuel allowances, driver salaries and so on to maximise tax benefits for employees and optimise the process of making claims.<\\/div> <div style=\\"text-align:justify\\"><br> Paymint offers corporates a single digital interface, powered by Zeta, to manage multiple reimbursements and allowances offered to employees. Benefits disbursed by the Paymint platform are received and accessed by employees via:<\\/div><div style=\\"text-align:justify\\"><br>\\u2022 RuPay-powered Paymint Card<br>\\u2022 Zeta app on smartphones and desktops<br>\\u2022 NFC enabled Zeta Super Tag TM<\\/div><div style=\\"text-align:justify\\"><br> The app enables users to perform a host of activities such as payments, accessing personal wallets, submitting &amp; tracking claims digitally, real-time notifications etc.<\\/div><div style=\\"text-align:justify\\"> <br> V Swaminathan, Senior Executive Vice President, Kotak Mahindra Bank said, \\u201cThe current employee benefits programme is a cumbersome process that involves excessive paperwork, manual verification and multiple resources to manage different benefits. Paymint is a digital solution and is a far simpler way for companies to provide tax saving benefits to their employees. Paymint, developed jointly with Zeta, is a secure, customised, paperless and convenient solution for both employees and corporates.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br> \\u201cAt Kotak, our focus is on enhancing customer experience by using digital channels to simplify processes and eliminate pain points\\u201d, saidSwaminathan. <br> <br>RamkiGaddipati, CTO and Co-founder, Zeta said, \\u201cEmployee benefits as a space has remained the same for decades. Companies are forced to use age-old practices for the lack of a wholesome and better solution. Zeta is on a mission to make all kinds of claim processes fully paperless and easy to administer for both corporates and employees. With Kotak Mahindra Bank as our partner, we are sure to reach out to several more corporates and employees. We are looking at reaching out to 1.5 to 2 million employees who are existing customers of Kotak Mahindra Bank across the country.\\u201d&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Paymint places convenience and flexibility in the hands of the employee, while enabling employers to digitally review and manage reimbursements. Employees receive balances in different Paymint wallets as per regulatory requirements and claim expenses in a seamless manner online, without any paperwork. They can also credit the wallet using the app or the online platform.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>It guarantees a significant saving on time, costs and resources. The solution ensures that corporates neither have to collect and store paper bills nor manually verify them. All verifications will be carried out by Zeta\\u2019s support team and all claims will be stored digitally for a period of seven years on Zeta\\u2019s digital document drive thereby allowing for smooth Income Tax audits. <\\/div>","social_title":"Kotak Mahindra Bank & Zeta launch Paymint ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68425,"phototitle":"","photopath":"1508234812_PsKciL_big_kotak.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61728,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":86818,"title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"15:16:01","url":"","meta_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","meta_desc":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","social_summary":"The campaign revolves around the message \\u2018sharing the happiness of festivities during Diwali\\u2019 ","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.\\u201d<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">\\u201cWe would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,\\u201d added Biswas.&nbsp;<\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\">The campaign was launched in the first week of October and will run up to the 5 days of Diwali.<br><\\/p><p style=\\"\\" text-align:justify;line-height:150%\\"\\"=\\"\\"><br><\\/p> <p><iframe width=\\"560\\" height=\\"315\\" src=\\"https:\\/\\/www.youtube.com\\/embed\\/dWjywlZznA4\\" frameborder=\\"0\\"><\\/iframe><\\/p>","social_title":"Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68424,"phototitle":"","photopath":"1508233558_6ID3as_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61727,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":86817,"title":"Snapdeal CFO Anup Vikal resigns","summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","for_homepage":1,"important":0,"publish_date":"2017-10-17","publish_time":"13:19:27","url":"","meta_title":"Snapdeal CFO Anup Vikal resigns","meta_desc":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","social_summary":"His resignation comes three months after Snapdeal\\u2019s acquisition by Flipkart fell through","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal, has resigned from the company.&nbsp;<\\/div><div style=\\"text-align:justify\\"><br>Vikal had joined Snapdeal in October 2015 after leaving Aircel. Media reports suggest that he may join Essar Oil as its new CFO.<br><br>Vikal\'s exit is the latest at Snapdeal with senior executives who have either already resigned or are currently in exit mode including Pradeep Desai, VP of product; Viraj Chatterjee, VP of engineering; Gaurav Gupta, head of IT and Srinivas Murthy , VP of marketing, among others. <br><br>Reports further say that Vikal was in favour of Snapdeal being acquired by Flipkart. However, the Gurgaon-based company called off negotiations to be acquired by rival company Flipkart in July. <\\/div>","social_title":"Snapdeal CFO Anup Vikal resigns","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68423,"phototitle":"","photopath":"1508226558_LPdkGy_big_(1).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61726,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/nestl-sends-out-notice-confirming-safety-of-maggi-noodles_62262.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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