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Nestlé India comes out of hiding, decides to hold Maggi sale

Nestlé India comes out of hiding, decides to hold Maggi sale

Author | exchange4media News Service | Friday, Jun 05,2015 3:19 PM

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Nestlé India comes out of hiding, decides to hold Maggi sale

In a media gathering in New Delhi, Nestlé India has reconfirmed that MAGGI Noodles in India are safe. However, the brand has still decided to take the product off the shelves nationwide in view of recent developments and concerns around the product, which has led to an environment of confusion for the consumer. This, Nestlé believes, does not provide a conducive environment to have the product in the market, at this moment.

Speaking to the media, Paul Bulcke, Global Chief Executive, Nestlé said: “The trust of our consumers and the safety and quality of our products is our foremost priority everywhere in the world. Unfortunately, recent developments and growing concerns about the product have led to confusion for the consumer to such an extent that we have decided to take the product temporarily off the shelves, in spite the product being safe”.

Nestlé applies the same quality standards and the same food safety and quality assurance systems everywhere in the world. This also prominently applies to MAGGI Noodles in India, said the company statement.

Responding to the recent concerns around lead, Bulcke stated that Nestlé has conducted extensive, additional tests on over 1000 batches of MAGGI Noodles at its own accredited labs, complimented by tests on over 600 batches at external laboratories. All results indicate that Maggi Noodles are safe and well within the regulatory limits established in India.

Nestlé has shared these results with the authorities, as well as with the broader public online.

The company also confirms that it does not add MSG (E621) to its MAGGI Noodles in India, as stated on the label. As some ingredients like groundnut protein, onion power and wheat flour contains glutamate naturally, this may have led to the confusion and as such Nestlé has decided to remove the specific mention of “No Added MSG” from the label.

“With the consumer in mind, we will do everything it takes, and are fully engaged with the authorities, to clarify the situation to have MAGGI Noodles back on the shelves at the earliest.” Bulcke added.

Nestle’s Maggi has been under severe countrywide scrutiny for high content of lead and mono-sodium glutamate (MSG). Many states like Gujarat, West Bengal, Maharashtra, Bihar, Haryana, Punjab, J&K and Himachal Pradesh have said they are testing the noodles.
 

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