Top Story

e4m_logo.png

Home >> Marketing >> Article

Nestlé India comes out of hiding, decides to hold Maggi sale

05-June-2015
Font Size   16
Nestlé India comes out of hiding, decides to hold Maggi sale

In a media gathering in New Delhi, Nestlé India has reconfirmed that MAGGI Noodles in India are safe. However, the brand has still decided to take the product off the shelves nationwide in view of recent developments and concerns around the product, which has led to an environment of confusion for the consumer. This, Nestlé believes, does not provide a conducive environment to have the product in the market, at this moment.

Speaking to the media, Paul Bulcke, Global Chief Executive, Nestlé said: “The trust of our consumers and the safety and quality of our products is our foremost priority everywhere in the world. Unfortunately, recent developments and growing concerns about the product have led to confusion for the consumer to such an extent that we have decided to take the product temporarily off the shelves, in spite the product being safe”.

Nestlé applies the same quality standards and the same food safety and quality assurance systems everywhere in the world. This also prominently applies to MAGGI Noodles in India, said the company statement.

Responding to the recent concerns around lead, Bulcke stated that Nestlé has conducted extensive, additional tests on over 1000 batches of MAGGI Noodles at its own accredited labs, complimented by tests on over 600 batches at external laboratories. All results indicate that Maggi Noodles are safe and well within the regulatory limits established in India.

Nestlé has shared these results with the authorities, as well as with the broader public online.

The company also confirms that it does not add MSG (E621) to its MAGGI Noodles in India, as stated on the label. As some ingredients like groundnut protein, onion power and wheat flour contains glutamate naturally, this may have led to the confusion and as such Nestlé has decided to remove the specific mention of “No Added MSG” from the label.

“With the consumer in mind, we will do everything it takes, and are fully engaged with the authorities, to clarify the situation to have MAGGI Noodles back on the shelves at the earliest.” Bulcke added.

Nestle’s Maggi has been under severe countrywide scrutiny for high content of lead and mono-sodium glutamate (MSG). Many states like Gujarat, West Bengal, Maharashtra, Bihar, Haryana, Punjab, J&K and Himachal Pradesh have said they are testing the noodles.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video