This year, Nestlé is celebrating ‘100 years of Building Happy Nests’ in India and of providing ‘Good food, Good Life’. Patrice Bula, Global Head of Sales and Marketing and EVP, Nestlé S.A., travelled to India to better appreciate the Indian market, changing consumers and the rapidly increasing distribution of Nestlé products.
He travelled out of the metro cities to Nagpur and smaller markets in the interior to experience the consumer purchase behaviour. He also visited consumer homes to understand the ‘consumer habits and aspirations’, which is a continuing thrust area for Nestlé India and also met with the sales and marketing teams for a deeper insight into their activities.
Concluding his brief visit, Bula strongly endorsed the strategic work in sales and marketing at Nestlé India and stated, “Nestlé is now celebrating very successful 100 years in India, continually building on consumer trust. We firmly believe that sales and marketing is about responsible engagement with consumers, in line with our spirit of providing ‘Good Food, Good Life’.”
Expressing his satisfaction over the way Nestle India has been performing in the country, Bula said, “I have seen some very good innovations and renovations in advertising communication, product development and in expanding the distribution network, and our brands – Maggi, Nescafe, Kit Kat, Everyday, Nestle, Polo, amongst others, are continuing to get stronger.”
With the impact of economic growth and changing lifestyles in India, he stressed on the need for science based nutrition in products that are consume every day. “I am sure that the sales and marketing team will continue to harness our global expertise in R&D and nutrition and the next 100 years will clearly be even more exciting for Nestlé in India,” he concluded.