Top Story

e4m_logo.png

Home >> Marketing >> Article

Nestlé celebrates 100 years in India

07-February-2012
Font Size   16
Share
Nestlé celebrates 100 years in India

This year, Nestlé is celebrating ‘100 years of Building Happy Nests’ in India and of providing ‘Good food, Good Life’. Patrice Bula, Global Head of Sales and Marketing and EVP, Nestlé S.A., travelled to India to better appreciate the Indian market, changing consumers and the rapidly increasing distribution of Nestlé products.

He travelled out of the metro cities to Nagpur and smaller markets in the interior to experience the consumer purchase behaviour. He also visited consumer homes to understand the ‘consumer habits and aspirations’, which is a continuing thrust area for Nestlé India and also met with the sales and marketing teams for a deeper insight into their activities.

Concluding his brief visit, Bula strongly endorsed the strategic work in sales and marketing at Nestlé India and stated, “Nestlé is now celebrating very successful 100 years in India, continually building on consumer trust. We firmly believe that sales and marketing is about responsible engagement with consumers, in line with our spirit of providing ‘Good Food, Good Life’.”

Expressing his satisfaction over the way Nestle India has been performing in the country, Bula said, “I have seen some very good innovations and renovations in advertising communication, product development and in expanding the distribution network, and our brands – Maggi, Nescafe, Kit Kat, Everyday, Nestle, Polo, amongst others, are continuing to get stronger.”

With the impact of economic growth and changing lifestyles in India, he stressed on the need for science based nutrition in products that are consume every day. “I am sure that the sales and marketing team will continue to harness our global expertise in R&D and nutrition and the next 100 years will clearly be even more exciting for Nestlé in India,” he concluded.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017