There are reality shows and then there is ‘Nerolac Impression Jama De’. Kansai Nerolac Paints Ltd is out to give celebrity homes a makeover in 36 hours flat and in full glare of TV cameras. This new show premiered on Zee TV from October 21, and will air on Saturdays at 7.30 pm with repeat telecasts on Sundays at 11 am and Monday at 12.30 am.
Nerolac aims to take the pain out of refurbishing ones home, especially if one happens to be a celebrity. During the 36 hours that it takes to redo a celebrity home – from consultations with interior designers to worker interactions to sessions with the Nerolac advisor – the cameras are rolling all the time. And the celebrity couple gets to go on an adventure trip during the time.
The show coincides with the launch of Nerolac Impressions designer series paint.
Commenting on the initiative, Anuj Jain, Vice-president, Sales and Marketing, Kansai Nerolac Paints, said, “It is a fun-filled programme using TV celebrity couples with lots of drama, twists and turns, surprises, home painting / interior décor tips, all done in a very entertaining manner. The idea was to get away from the usual humdrum of painting a house and make it memorable and exciting. Impressions is the latest range of brands that we have launched and this seemed to be the perfect way to create an impression in the minds of our audiences.”
C Venugopal, General Manager, Nerolac Decorative Paints said, “We are trying to promote our premium designer through a makeover programme on Zee. We will be taking all the celebrities of Zee and STAR Plus for this show.”