Neo@Ogilvy India has announced the appointment of Ankush Talwar as Head - Analytics & Insights.
An Analytics Leader with Flipkart before joining Neo@Ogilvy, Talwar has 12+ years of Data Science, Analytics and Insights experience. At Neo, he will develop and scale the analytics capabilities for Digital and performance media.
Rajesh Bhatia, President and Country Head, Neo@Ogilvy India said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankushwho will lead Neo@Ogilvy’s journey into analytics.”
Talwar has experience across multiple industry sectors spanning ecommerce, retail, banking and utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.
In his last role, Talwar was the Head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest ecommerce portal in India.
During his stint at Payback, he led the Insights and Analytics teams for the largest loyalty network in India. He created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India.
Before that his experience includes working with some of the best Fortune 500 companies and Tech startups, including Accenture and American Express. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.