Top Story

e4m_logo.png

Home >> Marketing >> Article

Neeraj Bassi appointed as Chief Strategy Officer, Cheil India

29-March-2016
Font Size   16
Neeraj Bassi appointed as Chief Strategy Officer, Cheil India

In a significant development, Cheil India announced the appointment of Neeraj Bassi as Chief Strategy Officer. In this role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions.

 With over 19 years of experience in connecting brands and consumers, Bassi is one of the most recognized and awarded names in the business. He has been associated with Ogilvy, JWT & McCann in the past where he lent his expertise and insights on various brands to drive and deliver successful campaigns.

 Bassi has been awarded at various effectiveness platforms such as Effies (India & APAC), AME &WARC. He has also helped develop award winning campaigns for brands such as Coca-Cola, Cadbury, Voltas, BMW, Honda, Philips, HSBC, Max Life, Vistara & WeChat to name a few.

 Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia said, “We are going for a massive acceleration in our capabilities in 2016 and I am delighted to have Neeraj on board at this critical juncture in our evolution. His passion for integrated communication combined with his gravitas and deep knowledge of brands and consumers in the Indian context have impressed us. We look forward to some great work together. I would also like to take this opportunity to thank Sonal Narain for her contribution over the past year.”

 Commenting on his new role, Bassi said, “Today, we need a completely new approach to communication. You need to think like an entrepreneur and keep on redefining the communication paradigm. Cheil’s transformation journey in the short span of 14-15 months is testimony to the intent and momentum of the company. When John and Shiv told me about the specific focus on promoting entrepreneurship and driving integration at Cheil, it was an instant meeting of minds. With good understanding of what it takes to be successful in the age of networking, I am looking forward to bring these learnings to clients of Cheil, especially Samsung.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video