Top Story

e4m_logo.png

Home >> Marketing >> Article

Neeraj Bassi appointed as Chief Strategy Officer, Cheil India

29-March-2016
Font Size   16
Share
Neeraj Bassi appointed as Chief Strategy Officer, Cheil India

In a significant development, Cheil India announced the appointment of Neeraj Bassi as Chief Strategy Officer. In this role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions.

 With over 19 years of experience in connecting brands and consumers, Bassi is one of the most recognized and awarded names in the business. He has been associated with Ogilvy, JWT & McCann in the past where he lent his expertise and insights on various brands to drive and deliver successful campaigns.

 Bassi has been awarded at various effectiveness platforms such as Effies (India & APAC), AME &WARC. He has also helped develop award winning campaigns for brands such as Coca-Cola, Cadbury, Voltas, BMW, Honda, Philips, HSBC, Max Life, Vistara & WeChat to name a few.

 Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia said, “We are going for a massive acceleration in our capabilities in 2016 and I am delighted to have Neeraj on board at this critical juncture in our evolution. His passion for integrated communication combined with his gravitas and deep knowledge of brands and consumers in the Indian context have impressed us. We look forward to some great work together. I would also like to take this opportunity to thank Sonal Narain for her contribution over the past year.”

 Commenting on his new role, Bassi said, “Today, we need a completely new approach to communication. You need to think like an entrepreneur and keep on redefining the communication paradigm. Cheil’s transformation journey in the short span of 14-15 months is testimony to the intent and momentum of the company. When John and Shiv told me about the specific focus on promoting entrepreneurship and driving integration at Cheil, it was an instant meeting of minds. With good understanding of what it takes to be successful in the age of networking, I am looking forward to bring these learnings to clients of Cheil, especially Samsung.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education