Top Story

e4m_logo.png

Home >> Marketing >> Article

Nandini Dias of Lodestar UM India on Festival of Media Asia 2017 Jury

18-March-2017
Font Size   16
Share
Nandini Dias of Lodestar UM India on Festival of Media Asia 2017 Jury

Nandini Dias, CEO, Lodestar UM India, will be seated as one of the esteemed Jury members at the prestigious Festival of Media Asia Awards (FOMA) 2017 to be held in Singapore on March 22. Rewarding the best in media thinking and communications, The Festival of Media Asia Pacific Awards is the only awards ceremony dedicated to the evolution of media across the APAC region.

Dias, who has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others, said, “Judging the Festival of Media Asia Awards and seeing the best in creative and innovative work that is happening in the region and around the world is always inspiring. I am extremely excited and happy to be part of the Jury this year.”

Across 25 years of experience, Dias herself won several international awards like the Cannes Lion and Spikes Asia. She is known to have won the maximum number of media awards in India. She has led Lodestar UM to the Media Agency of the Year title several times at the biggest Indian award shows like Media Abby at Goafest and Advertising Club’s Emvies. She has been consistently recognised the ‘Woman Achiever’ in all the prestigious industry rankings. She was named the CEO of the Year award in the recently concluded Exchange4media MediaAce 2016 awards.

“We are in a fast-changing media landscape, where we are all grappling with the challenge of short attention span of the consumer. Therefore, I am looking forward to seeing the work that stood out in the clutter and made the consumer sit up and notice the brand,” she further added.

Dias, who is most often referred to the most influential woman in the Indian advertising industry, leads one of the top media agencies in the country. She is also part of the FCB Media board. She has the distinction of having launched over 400 brands in media and has managed media investments for over 175 clients like Samsung, Johnson and Johnson, Tata, Mahindra, Birla, Amul, Coca Cola, and several others. She has set up various skilled practices like Brand Experiences, Content, Celebrity management, etc. Known for her strategic acumen, she has also developed several research-based tools for better media investments.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking