The Indian Premier League (IPL) season finale was held on Sunday and the intensity, glamour, support, the nerves and excitement that are a hallmark of this shortest format of the game reached a deafening crescendo.
The final rankings of the teams and players are already out while the positions of the brands advertising in IPL will be out shortly and all this will matter immensely in the gross brand evaluation that IPL will achieve this year. The Mumbai Indians franchise won the 10th edition of the IPL and the Rising Pune Supergiants were the runner-ups, losing by just one run in the finale yesterday.
Last Year, DUFF & PHELPS released a report on Brand Values of IPL and the playing teams. Let’s take a look at the evaluations last year and the team performance this year along with the present sponsors.
The two IPL franchises, Rajasthan Royals and Chennai Super Kings, which were suspended by the Supreme Court order two seasons ago, will be back next season in 2018.
According to IPL Chairman Rajeev Shukla, if Rising Pune Supergiants and Gujarat Lions have to play in 2018 season, it would be through a fresh bidding process. Also, there will be fresh bidding for all IPL players, but the retention policy of a few players may still be considered.
IPL media rights (broadcast/digital/mobile) will be given for five years instead of ten. Also, the title sponsorship deal with VIVO ends after the 2017 season and it will once again go under the hammer. VIVO held the title sponsorship for 2 years. Before VIVO, Pepsi held the title sponsorship for 3 years and DLF for 5 years. The title sponsorship fee has risen considerably and is expected to be much more in the next bid.
Television no longer remains the only platform to consume IPL- related content. Viewership on digital platforms (phones, tablets, computers, etc.) also increased multi-fold in the last few years. Star India’s Hotstar, which holds Internet and Mobile broadcasting rights for IPL, touched 100 million in viewership last season and is expected to be doubled in the current season.