N. Ranga Rao & Sons Pvt. Ltd., makers of Cycle Pure Agarbathi, announced the appointment of OMD MudraMax for all their consolidated media duties. OMD MudraMax will now manage the entire portfolio of N. Ranga Rao & Sons Pvt. Ltd., which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.
Arjun Ranga, Managing Director, N. Ranga Rao & Sons Pvt. Ltd. said, “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”
NR Group has diversified into different lines of businesses. It is present in categories such as agarbathies, functional aircare products, wellness, home fragrance products, floral extracts and prayer and spiritual products such as Cycle Pure Agarbathies, Lia Agarbathies, Lia Room and Car fresheners, IRIS Home Fragrances, and more.
On winning the consolidated account, Gopalakrishnan Nair, Executive VP & Principal Partner, OMD MudraMax, said, “It is a good endorsement of our sincerity and commitment to our clients like NR Group. We thank the client for reimposing their faith in us and we are glad to extend our partnership with such a prestigious organization. We have a lot of ambitious plans for all the brands, which are currently underway.”