Myntra has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business. She will take up her position at the start of December.
Soni brings with her over 12 years of diverse experience in strategy, operations and marketing with a passion for advanced big data analytics. In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.
Prior to Star India, Soni was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan. She is credited for starting McKinsey's Scientific Marketing practice for India.
Speaking on the appointment, Ananth Narayanan, CEO, Myntra said, “Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.”
Commenting on her new assignment, Gunjan Soni said, “I am very excited to be joining Myntra. It's a privilege to be working with a team that is changing and shaping 'New India' so fundamentally! As I come in, would like to take brand Myntra to iconic status in fashion - not just through traditional marketing but by applying data and technology to transform the consumer experience on personalization and social to best in the world! I am also excited to bring many new international brands to the Indian consumers.”
Soni is an MBA from XLRI, Jamshedpur and has also worked with Infosys as a software engineer at the start of her career.