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Muthoot Group launches new CSR campaign during IPL 6

Muthoot Group launches new CSR campaign during IPL 6

Author | exchange4media News Service | Monday, Apr 22,2013 7:38 PM

Muthoot Group launches new CSR campaign during IPL 6

The Muthoot Group has launched its new corporate social responsibility (CSR) campaign during Season 6 of the Indian Premier League (IPL). The campaign includes four new initiatives that are entitled as ‘Rs 6,000 for every 6 and Rs 4,000 for every 4’, ‘Golden Bat & Wishing Ball’ and ‘Muthoot Dus ki Toli’. Each initiative is dedicated towards the cause of education of the underprivileged children of our country.

The Group aims to take this campaign to the national level, which is being activated during IPL through the Muthoot-Delhi Daredevils association. The core idea behind the campaign is to break the boundaries and build a positive and emotional connect with people across the country and join together in empowering the underprivileged through education.

Speaking on the initiative, Alexander George Muthoot, Director, The Muthoot Group said, “Through our association with the Delhi Daredevils, our purpose during this campaign is to introduce a positive change in the lives of underprivileged children, fulfil their dreams of having an education and bring IPL closer to few aspirants. We decided to launch this campaign during IPL as apart from being a great platform, IPL gives us a strong base to represent our CSR initiative both at a National and International level.”

The first initiative , ‘Rs 6,000 for every 6 & Rs 4,000 for every 4’ encompasses a donation of Rs 6,000 for every six and a donation of Rs. 4,000 for every four that a Delhi Daredevils player hits this IPL season. The amount will be donated by The Muthoot Group and given to an NGO that focuses on the educational development of underprivileged kids.

As part of ‘The Golden Bat’ initiative, a larger-than-life sized 25x6 feet sized bat will help people connect with their individual social responsibility. Through this initiative, The Muthoot Group invites people from all walks of life to share their signature and help in empowering the underprivileged through the education route. The Golden Bat will travel across multiple cities of the country, including Delhi, Mohali, Chandigarh, Jaipur, Pune, Raipur, Kochi, Bangalore and others.

The third initiative, ‘Wishing Ball’, involves a 6-feet diameter sized ball that has been constructed on a similar note as the ‘Golden Bat’. The ball will travel extensively to more than 110 locations in Delhi-NCR. Delhiites can wish the Delhi Daredevils team by signing on the ball and asking them to hit more and more boundaries, which in turn will help Muthoot Group to contribute more for the cause.

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