MarketGate, a Mumbai-based strategic business and marketing consulting firm, has just ventured into branding and design. Speaking to exchange4media, Sharda Agarwal, Founder, MarketGate, said, “The business is to grow our clients’ brands, and we are passionate about creating winning strategies and executing them. We are further concentrating in the area of branding and design. The reason we are focussing in this area is because of the growing importance of packaging. Packaging and branding can be good differentiators and can drive consumer choice.”
Elaborating on the clients, Agrawal said, “Some of our prominent clients include Air Deccan, Arvind Brands, BPL Mobile Communications, Castrol India, Colgate Palmolive, Dabur, DM HealthCare, General Motors India, Allen Solly, Max Newyork Life, Johnson & Johnson, Kotak Mahindra Bank Ltd, Monster.com India, MTV Music Television, GlaxoSmithKline Consumer Healthcare, Titan, VLCC, Whirlpool, Wipro, WorldSpace Satellite Radio, Radio Mirchi, and Thinking Monkeys, among others. For Chevrolet, we are doing the positioning, strategy and brand architecture. For MTR Foods, we doing brand positioning and brand architecture. For Radio Mirchi, we developed their content strategy and brand strategy.”
“We started our operations in April 2005 with a team of nine people. Today, we are present in Mumbai, Chennai, Bangalore, Delhi and Kolkata, and we have plans to expand to more regions,” she added.
Commenting on the company’s success, Agrawal said, “The reason people hire us is because market talent is scarce, so they need the expertise that we have built up over the past five years. If there’s a problem in a company, they need our help.”
MarketGate was founded by Shripad Nadkarni and Sharda Agarwal, who bring on board over two decades of extensive experience in leading business groups, marketing and sales teams.
Our typical marketing budget is usually 10 per cent of the topline spend