Top Story

e4m_logo.png

Home >> Marketing >> Article

Mumbai-based MarketGate ventures into branding and design

05-December-2009
Font Size   16
Share
Mumbai-based MarketGate ventures into branding and design

MarketGate, a Mumbai-based strategic business and marketing consulting firm, has just ventured into branding and design. Speaking to exchange4media, Sharda Agarwal, Founder, MarketGate, said, “The business is to grow our clients’ brands, and we are passionate about creating winning strategies and executing them. We are further concentrating in the area of branding and design. The reason we are focussing in this area is because of the growing importance of packaging. Packaging and branding can be good differentiators and can drive consumer choice.”

Elaborating on the clients, Agrawal said, “Some of our prominent clients include Air Deccan, Arvind Brands, BPL Mobile Communications, Castrol India, Colgate Palmolive, Dabur, DM HealthCare, General Motors India, Allen Solly, Max Newyork Life, Johnson & Johnson, Kotak Mahindra Bank Ltd, Monster.com India, MTV Music Television, GlaxoSmithKline Consumer Healthcare, Titan, VLCC, Whirlpool, Wipro, WorldSpace Satellite Radio, Radio Mirchi, and Thinking Monkeys, among others. For Chevrolet, we are doing the positioning, strategy and brand architecture. For MTR Foods, we doing brand positioning and brand architecture. For Radio Mirchi, we developed their content strategy and brand strategy.”

“We started our operations in April 2005 with a team of nine people. Today, we are present in Mumbai, Chennai, Bangalore, Delhi and Kolkata, and we have plans to expand to more regions,” she added.

Commenting on the company’s success, Agrawal said, “The reason people hire us is because market talent is scarce, so they need the expertise that we have built up over the past five years. If there’s a problem in a company, they need our help.”

MarketGate was founded by Shripad Nadkarni and Sharda Agarwal, who bring on board over two decades of extensive experience in leading business groups, marketing and sales teams.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...