MTV’s Sumeli Chatterjee has recently joined as Vice President, Head Brand - The Times of India, Metro Supplements. She will be responsible for leading the strategic way forward for ToI’s Metro Supplements across 45+ editions across India. Chatterjee will also conceptualise brand campaigns, new IPs and product innovations.
Prior to joining ToI, she was Head- Media and Insights at Viacom18 where she worked for nearly seven years. At Viacom18, she was responsible for conceptualising and executing innovative intellectual properties, brand campaigns, integrated marketing programs, content development and executing profitable media alliances for MTV, MTV Beats and MTV Indies.
At MTV, Chatterjee also implemented several award winning campaigns including MTV Kickstart, MTV Rock The Vote, MTV Bloc Party, MTV Youth Marketing Forum, MTV Campus Diaries, Coke Studio @MTV and MTV Junkyard Project.
She has co-authored and published MTV youth insights studies (books) – MTV Many-Me (2016), MTV Curious Minds (2014), MTV Power of One (2012) and MTV Age of Sinnocence (2011).
She has earlier worked with The Coca-Cola Company and Publicis Groupe. Chatterjee has also received the Women Leadership Achievement Award and was named amongst Top 50 Most Influential Marketing Leaders by World Marketing Congress.