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MRSS looks at a greater role in evaluating content and creativity

16-January-2017
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MRSS looks at a greater role in evaluating content and creativity

MRSS India, the country’s first and only market research firm that is listed on the Bombay Stock Exchange, is looking at expanding its association with the creative industry.

MRSS was the analytics partner for the Effie India Awards 2016 held in Mumbai the past month. The firm deep-dived into the judges’ views and evaluated results. Post the partnership, it is now looking at a larger role.

“We were pleased to be associated with Effie 2016 and look forward to our increased contribution in the domain of evaluation of creativity and content,” said Raj Sharma, chairman, MRSS India.

The 16th edition of the Effie India awards, organized by The Advertising Club, recognized 196 industry members at a gala attended by over 1,000 advertising professionals at Mumbai in December.

One Grand, 15 Gold, 36 Silver, and 49 Bronze Effies were given out.

The entries—196 of them—which witnessed 21 per cent rise over the previous year, were judged by 275 industry leaders from across Mumbai, Delhi, and Bangalore.

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