Market research agency, MRSS India has announced its association with Sanjeev Kotnala as media mentor.
Kotnala, who has an experience of over 28 years in brand marketing, management and advertising, was previously associated with companies such as, Dainik Bhaskar Group, Mudra, HTA, and Lintas. He is also the founder of INTRADIA WORLD, a brand and marketing advisory, training and facilitation unit. Kotnala will now be mentoring MRSS on its media initiatives.
Commenting on the association, Raj Sharma, Chairman – MRSSIndia.com, said, “We strongly believe that media is a key arena for market research and Sanjeev with his knowledge and experience will be instrumental in MRSS joining hands with media houses and brands in print, radio, television and digital. We hope to soon announce interesting properties in conjunction with established players.”
Kotnala said, “This is an interesting opportunity and experiment. I share the optimism, enthusiasm and passion of MRSS INDIA team. Collectively we see possibilities for specific audience related properties and association with media brands. I appreciate the open approach of MRSS and its willingness to experiment. I do think that we will have something really good coming out of this association”