Motorola is continuing with the global campaign for its feature-packed phone Razr2. Lloyd Mathias, Director Marketing-India, Motorola, said, “We are adopting a 360-degree approach for Razr2 that includes print, TVC, outdoor and the Internet. The TVC is part of an international campaign called ‘The Eye for Sharp’. It talks about dramatisation of sharpness of Razr2.”
“The TVC has been made by the global advertising agency in the US. We will release the TVC in India on August 28 on all mass entertainment channels, news channels, sports and specialist channels like NGC, Discovery Channel, etc. The TVC is releasing along with a print and outdoor campaign. The print campaign is releasing in all the main dailies and a few magazines. The outdoor campaign is targeting 14 cities. A teaser campaign is currently running on Yahoo!, MSN, Rediff and Indiatimes. We are targeting point of purchase and retail points as well,” Mathias added.
He further said, “The target audience ranges from 19 years those in their mid-40s, consumers who are looking for a stylish-cum-good phone with all features. We are taking this mobile phone to the next level.”
The Motorola Razr2 is a next generation device, packing cutting edge features such as crystal talk technology, up to 2GB of on-board memory, web browsing and ultra-fast menu navigation, all packed into a slimmer, stronger, sleeked design. The Razr2 512MB pack is available for Rs 18,999, while the 2GB pack is priced at Rs 20,000.