Mark Harrison has joined Mother London as Global Business Lead across the Walgreens Boots Alliance to lead the agency’s forthcoming customer driven campaigns. The new appointment follows Harrison’s four-year stint at Karmarama, where he led the agency’s fast moving clients including B&Q, Costa and most recently Iceland supermarkets.
This also marks the second time Harrison will spearhead the Boots account at Mother London. He first joined Mother in 2008 as global director of retail and ran the Boots account, launching the successful ‘Here come the girls‘campaign as well as its ‘No. 7’ brand, before leaving in 2012.
Speaking about the development, Sara Tate, Managing Director, Mother London, said, “Mark is one of the leading experts in retail and the energy and ambition he brings for the brand is a great match for the Mother and Boots ambitions leading into 2017.”
Commenting on his new role, Harrison says, “I am delighted to rejoin Mother at such an exciting time, the forthcoming plans for Boots in the UK and on a global basis is groundbreaking and it’s amazing to be part of the team.”