Top Story

e4m_logo.png

Home >> Marketing >> Article

Morepen appoints Aravind Nagarajan as CEO, to handle Lifespring

04-December-2002
Font Size   16
Share
Morepen appoints Aravind Nagarajan as CEO, to handle Lifespring

Dr Morepen Ltd, the fast-moving health goods subsidiary of the Rs 430 crore Morepen Laboratories Ltd, has appointed Aravind Nagarajan as the chief executive officer to handle Lifespring, the company’s health and beauty retail chain.

The company claims to have registered a 25 per cent growth during the last few months after it acquired the brand from Total Care Private Ltd. It aims to be a leading player in health, beauty and pharmaceuticals arena in next three years.

Nagarajan said: “The acquisition facilitated in the integration of Dr Morepen’s corporate strategy, of making health accessible to the consumers, through its extension into retail segment reflecting its lifestyle positioning.”

Introducing the concept of a health bar counter and adding health foods to the products range were some of the steps that were initiated by Dr Morepen at the Lifespring stores to strengthen its health care portfolio.

In addition, Dr Morepen is test-marketing a few concepts at the Lifespring stores. If successful, these will be extended throughout the chain.

According to Nagarajan, the plan is to pump in Rs 10-12 crore by March 2003 in order to gain a foothold with the brand before getting into the expansion mode.” Currently, Lifespring has six stores in New Delhi.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.