With the galloping Indian economy putting more disposable income in the bulging pockets of well-heeled Indians, luxury car makers - led by Bentley, Porsche and Audi - are stepping on the gas with plans to woo these high spenders.
British luxury car maker Bentley on Sunday rolled out the fastest sedan in India - the Rs 1.7 crore Continental Flying Spur. Well, that's not all. This would be followed by two luxury convertibles - the open-top versions of Arnage and Continental.
Both the cars would be priced in the over Rs 2 crore range. Not to be left behind, Porsche is preparing to introduce its Rs 60 lakh two-door sports coupe Cayman S by year-end, coinciding with the launch of Audi's luxury sports utility vehicle Q7, also priced at Rs 65 lakh.
Though total sales here would still be limited to just double digits, the manufacturers are confident that India would soon be the market that would drive demand for such premium luxury models - some of which cost almost as much a house in a posh south Delhi locality.
“We confident that this is the market of the future,” said Ian Gorsuch, Bentley Motors' regional director for the India region. “It's the growing acceptance among Indian buyers for such high-priced vehicles that's making us more confident about the market's potential,” he added.
According to Porsche's India representative Satya Bagla, unlike western world, it's younger generation that's driving demand for such luxury cars here . “A younger population with expendable income are embracing luxury as never before. And most of the new luxury cars are aimed at young hearts,” said Bagla.