Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment. This music video, shot in a hip-hop format, is in tune with contemporary sensibilities and has been conceptualised by Whyness. The foot-tapping beat, snappy lyrics and stylish visual treatment makes it a catchy, potentially viral digital content and encapsulates the app campaign idea in an entertaining and engaging manner .
The strategy behind moneycontrol's app download campaign is, while other apps make you spend your income, the new moneycontrol app helps you build your income, this idea has been taken forward in the form of a music video.
You can watch the video here:
Sharing her views about this unique approach to promote moneycontrol’s app campaign, Rubeena Singh, COO, moneycontrol adds, “While working out our strategy for moneycontrol's app marketing campaign, we identified the need to reach out to 'new users' for the app; essentially the youth that has fast emerged as the most engaged demographic segment for digital business's . This segment spends maximum time online and is also engaging the most with mobile apps. The video highlights the reality that while the plethora of apps that engage today's youth essentially make it convenient for them to buy goods/services, thereby encouraging them to spend money, the moneycontol app is the one that helps them build wealth and take care of their financial worries. This resonates very well with our stated mission--Making The Nation Financially Smart. “
Speaking about the video, Ravi Deshpande, Founder & Chairman, Whyness says, "A well-made, high-energy music video is a great vehicle to deliver a brand message. Especially to today's younger audience, who have grown up in a music video culture. Besides, being highly consumable and shareable, the music video format also allows us to speak and rap in detail about the moneycontrol app. Unlike other apps that try their best to get you to spend your money, the moneycontrol app actually helps you build your income. It's a great way to add fun and recall value to brand messaging."
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