Top Story

e4m_logo.png

Home >> Marketing >> Article

Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

01-August-2014
Font Size   16
Share
Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Mondelez International has elevated Manu Anand to its global management team as President, regional category team, chocolate. He will be reporting to Tim Cofer, EVP and president, Asia-Pacific and Eastern Europe, Middle East and Africa.

Anand’s previous assignment was with PepsiCo as Chairman and CEO.

Chandramouli Venkatesan has been named as the new MD of Mondelez International.

“The new operating model will see the snack and beverage major move to a regional, category-led model from a country-led model. This will mean that regional category teams will assume full profit and loss responsibility for their respective categories so far vested with the country head. The latter will, henceforth, drive sales and marketing and distribution for the company.   

"This model has been successful in Europe and North America, and will be implemented in Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and accelerate speed to market," the statement from Mondelez International said.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions