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Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Author | exchange4media News Service | Friday, Aug 01,2014 9:12 AM

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Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Mondelez International has elevated Manu Anand to its global management team as President, regional category team, chocolate. He will be reporting to Tim Cofer, EVP and president, Asia-Pacific and Eastern Europe, Middle East and Africa.

Anand’s previous assignment was with PepsiCo as Chairman and CEO.

Chandramouli Venkatesan has been named as the new MD of Mondelez International.

“The new operating model will see the snack and beverage major move to a regional, category-led model from a country-led model. This will mean that regional category teams will assume full profit and loss responsibility for their respective categories so far vested with the country head. The latter will, henceforth, drive sales and marketing and distribution for the company.   

"This model has been successful in Europe and North America, and will be implemented in Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and accelerate speed to market," the statement from Mondelez International said.

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