Top Story


Home >> Marketing >> Article

Mogae Media awards Tango creatives to Contract; Digital & Design to The Mob

Font Size   16
Mogae Media awards Tango creatives to Contract; Digital & Design to The Mob

Mogae Media today announced that it will work with Contract Advertising for its new Tango business. Tango Media, a wholly owned subsidiary of Mogae Media will work in ‘performance advertising’ on mobile through its new B2B2C offering that will enable brands to connect their (TV) advertising with customers through a convenient ‘call-to-action’ both from feature as well as smartphones.

While Contract Advertising, part of the WPP group, will helm the creative duties on the new business, The Mob, set-up recently by Chraneeta Mann (ex-NCD Rediffusion) and Nitin Suri (ex-NCD Dentsu) will handle all the design and digital requirements of Tango.

Sandeep Goyal, Chairman Mogae Media said, “We liked Contract’s thinking. We liked the team. I hope they do some truly good and memorable work on Tango. The Mob handled some of our initial design work. We decided to enlarge their canvas as their ideas and insights are truly outstanding.”

An announcement on Tango’s media buying partner will be made later this month.

On being assigned the Tango Media account, Rana Barua, CEO, Contract India said, “We are consciously and steadily seeking out new-age, modern technology brands. Tango Media is at the leading edge of innovation in technology with the service they are gearing up to offer businesses and consumers. We are excited with this partnership and look forward to contribute to their business and grow together.”

Chraneeta Mann, Co-Founder, The Mob echoed the same sentiments saying, “Tango’s product is revolutionary. It will change the way brands use mobile. Working on Tango is great fun and learning. That they have reposed faith in us at The Mob, is really encouraging for us.”

Tango’s multi-operator solution is expected to go-live this Diwali. “Our initial communication will be B2B but we expect to break our consumer advertising in January, 2016,” said Sandeep Goyal.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...