Mogae Media today announced that it will work with Contract Advertising for its new Tango business. Tango Media, a wholly owned subsidiary of Mogae Media will work in ‘performance advertising’ on mobile through its new B2B2C offering that will enable brands to connect their (TV) advertising with customers through a convenient ‘call-to-action’ both from feature as well as smartphones.
While Contract Advertising, part of the WPP group, will helm the creative duties on the new business, The Mob, set-up recently by Chraneeta Mann (ex-NCD Rediffusion) and Nitin Suri (ex-NCD Dentsu) will handle all the design and digital requirements of Tango.
Sandeep Goyal, Chairman Mogae Media said, “We liked Contract’s thinking. We liked the team. I hope they do some truly good and memorable work on Tango. The Mob handled some of our initial design work. We decided to enlarge their canvas as their ideas and insights are truly outstanding.”
An announcement on Tango’s media buying partner will be made later this month.
On being assigned the Tango Media account, Rana Barua, CEO, Contract India said, “We are consciously and steadily seeking out new-age, modern technology brands. Tango Media is at the leading edge of innovation in technology with the service they are gearing up to offer businesses and consumers. We are excited with this partnership and look forward to contribute to their business and grow together.”
Chraneeta Mann, Co-Founder, The Mob echoed the same sentiments saying, “Tango’s product is revolutionary. It will change the way brands use mobile. Working on Tango is great fun and learning. That they have reposed faith in us at The Mob, is really encouraging for us.”
Tango’s multi-operator solution is expected to go-live this Diwali. “Our initial communication will be B2B but we expect to break our consumer advertising in January, 2016,” said Sandeep Goyal.