Top Story


Home >> Marketing >> Article

Mody University hires Alchemist to handle overall strategy and marketing duties

Font Size   16
Mody University hires Alchemist to handle overall strategy and marketing duties

Rajasthan-based Mody University has hired Alchemist to overhaul its marketing initiatives and strengthen brand perception.  Alchemist won the account to handle the strategy,creative, media planning,and digital marketing responsibilities of the brand. The overall media spends of the university are upwards of Rs.10 crore per annum.

R.P Mody, Chairman and Founder, Mody University said “Mody University believes in an ideology that brings together the contemporary with tradition to educate and empower woman, and we were looking for an agency aligned to our outlook. We are happy to engage Alchemist, a turn-key marketing agency with that understands our ethos, as the drivers of our vision”.

Dr. Suresh Advani, President, Mody University further added “Mody University is already a known and highly respected name.  However, we believe that there are many parents across the country and beyond, who are seeking a safe and world-class educational institute for their daughters.  This year is about furthering the University’s reach among such parents, and Alchemist will be an integral part of our endeavors”.

Manish Porwal, MD Alchemist said: “We pride ourselves in contributing to strategic growth for businesses. We are about this account.   The challenge for us is to create an end-to end communication plan to make this brand an inspiration in the education sector”

Anujita Jain, CEO, Alchemist shared, “The University is committed to providing a holistic/ spiritual educational environment and practical knowledge using technology. Their approach to education needs to be brought to the forefront, and reached to all the pockets of India that lack colleges and institutes.  The Alchemist team is looking forward to working with a brand that pursues excellence, and taking its reach to every corner of the country.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...