GreenThumb, the PR wing of advertising agency Grasshoppers, has won the PR mandate for Modi Omega Pharma, the OTC company of Umesh Modi Group of Companies. The win comes on the back of a multi-agency pitch.
As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy to generate awareness across all metros and mini metros about the various brands in the company’s portfolio.
On the engagement with GreenThumb, Himani Modi, Director, Modi Omega, said, “We are in an expansion mode and recently launched a premium baby skin care brand, Galenco. Therefore, it was imperative that proper measures should be taken to reach out to the target audience and create mass awareness about our products. We invited a multi-agency pitch and were keen to partner with a PR agency that would have a clear understanding of our requirements. We liked the fresh and innovative ideas that were presented by the GreenThumb team and decided to give the mandate to them.”
Commenting on this partnership, Arjun Banerjee, CEO, GreenThumb, said, “The challenge would be to position Modi Omega’s brands as the most sought after in their respective categories and our PR campaign over the next year will focus on addressing this issue.”
Modi Omega Pharma was formed in 2010 under a 50:50 joint venture between Modi-Mundipharma and Omega Pharma Ltd, a Belgium-based pharma OTC company with operations in over 35 countries. Since 2010, Modi Omega Pharma has launched an anti-snoring throat spray Silence, an anti-head lice lotion Jungle Formula, and anti-acne products under the brand name Bodysol.