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Mobile Marketing Association appoints Preeti Desai as country manager

08-July-2015
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Mobile Marketing Association appoints Preeti Desai as country manager

The Mobile Marketing Association (MMA)has announced the appointment of Preeti Desai as Country Manager in India, in order to strengthen the association’s presence and commitment toward developing the mobile marketing industry in the country. The MMA serves the growing mobile marketing ecosystem in India with support from GroupM, in a collaboration that was recently extended for the third year running.

“The MMA currently leads the growth of mobile marketing and its associated technologies in Singapore, India, China, Indonesia, and Vietnam,” said Rohit Dadwal, Managing Director, Mobile Marketing Association APAC. “Preeti’s appointment marks MMA’s continued commitment toward building and implementing mobile marketing best practices in India. Her solid industry experience, and vision will be crucial in helping us pave the way forward for the mobile industry in the country.”

Some of the MMA’s priorities will include increasing the adoption of existing MMA Best Practices and Guidelines; recommending adaptations for local market conditions where appropriate; promoting education and skills development for practitioners; and developing suitable measurement metrics and tools for the industry. Desai’s appointment as country manager for India is a step toward ensuring that all players in the mobile marketing ecosystem get adequate support.

Desai joins the MMA after several years Rediff.com India where she was Vice President Strategic Alliances, evangelizing the spliced TV advertising opportunity to the leading SME's across sectors and geographies.

Between 2004 and 2006, Desai was the Founding President of the Internet and Mobile Association of India, working with industry and government stakeholders and end users to address key industry challenges, raise awareness of Internet and mobile effectiveness, and set up industry standards and benchmarks.

“India, a young and highly mobile market, presents the ideal opportunity for innovation in mobile and Is only set to grow in the next five years. However, brand investment in the medium is still relatively limited.

With the market evolving as quickly as it is, this is an opportunity that we need to capitalize on immediately,” added Rohit. “GroupM has been instrumental in helping the MMA set up its presence in India over the last two years and I’m very excited to be working with their visionary team once again in order to shape the mobile marketing conversation in the country.”

The MMA also announced the 2015 return of its two flagship events, MMA Forum India and the SMARTIESTM India Awards taking place on 16 September 2015. The MMA Forum (MMAF) India, is one of the largest mobile marketing events in India, welcoming major brands, mobile specific and traditional agencies, operators and technology enablers from across the mobile marketing landscape. The

SMARTIESTM India Awards submissions are now open and will close on 24 July 2015.

Delegates will come together to connect and learn from experts and peers in the industry about best practice in mobile marketing and the future of the industry. The event will be followed by the 2015 iteration of the SMARTIESTM India, which aim to recognize innovation, creativity and leadership in mobile marketing across a range of categories while building a library of case studies for mobile marketers to reference. The entry deadline for the SMARTIESTM India Awards is 24th July 2015.

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