Top Story

e4m_logo.png

Home >> Marketing >> Article

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

08-May-2017
Font Size   16
Share
Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

Since IPL-7, when the E-commerce category began advertising in IPL, the dedicated ad spends have been ever increasing, stacking on top for the last two IPL editions.

However, this year, the story is unfolding differently. According to data sourced from TAM Media Research, the Mobile Handsets and Telecom Services category together accounted for 32% of the total advertisements during the live telecast of the first 15 matches.

Heavy advertising by BBK Electronics-owned Chinese handset brands Vivo and Oppo, who are vying for viewers’ attention being comparatively new players in the market, together have 16% ad-share in the category, with the category total being 20%. Lenovo-owned Motorola G5 is another player advertising with heavy spends in the category.

Telecom/Cellular services have a total of 12% ad share ridden by just two players - Vodafone India and Mukesh Ambani’s Reliance Jio Infocomm.

Apart from these two categories, Air Conditioners, E-commerce and Automotive are the others on the Top 5 spenders’ list.

Among the Top 5 brands who have the largest ad share this IPL 10, Vivo Mobile India, the title sponsor and co-presenting sponsor, was the top advertiser with a 9% share of the total ad volume, closely followed by sister company Oppo India with 8% share. Vodafone, Amazon India and Reliance Jio are the following three, their share being around 6%.

During the same period last year, according to the TAM Media Research Report, the top five categories that had advertised the most in terms of ad volumes during the first 14 matches were Internet Services - B2Cand Online Shopping (29%), Cellular Phone Service (11%), Cellular Phones - Smartphones (10%), Two-Wheelers (8 %) and Aerated Soft Drinks (6 %).

The top five advertising brands based on ad volumes during that same period were Vodafone (8 %), Amazon.in (8 %), Tata Sky (5 %), Paytm.com (5 %) and Snapdeal.com (5 %).

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.