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MMA awards Vietnam's mobile marketing stars at SMARTIES Vietnam Awards 2014

05-November-2014
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MMA awards Vietnam's mobile marketing stars at SMARTIES Vietnam Awards 2014

The Mobile Marketing Association (MMA) honoured winners of the MMA SMARTIES Vietnam Awards 2014, recognizing creativity, commitment and excellence in mobile marketing in the country. The SMARTIES Awards were presented at the closing of the Mobile Marketing Association Forum Vietnam 2014 held on 30 October 2014 in Ho Chi Minh City.

Commenting on the SMARTIES Awards winners, Rohit Dadwal, Managing Director of the Mobile Marketing Association APAC said, “With the potential for Mobile Marketing growing at an exponential rate around the world, the possibilities are endless. The SMARTIES Awards are aimed at acknowledging those that push the boundaries in mobile marketing as we know them today, and inspiring brands and marketers to do more with the medium. The winners of this year’s SMARTIES Vietnam Awards have distinguished themselves with the creative use of mobile and are truly representative of the innovation that drives the mobile marketing industry.”

Celebrating their 10th year globally, the SMARTIES Awards were held for the first time in Vietnam this year. The SMARTIES Awards recognized excellence across 12 mobile-related categories and winners came from across a range of industries including consumer packaged goods, food and beverage, consumer durables, and oil and gas. Winners were selected from amongst 100 entries by a Jury of prominent industry members, led by Kasper Aakerlund, Chief Operations Officer at GroupM.
 

Mobile Marketing Association SMARTIES™ Vietnam Awards Winners

Category

Gold

Silver

Bronze

Brand Awareness

Clear - My Kool Vietnam

Unilever / Clear Shampoo | Mindshare & Lowe Vietnam

N/A

Drive On

Castrol | Lowe Vietnam

Knorr Nutri - Pop Quiz

Unilever / Knorr | Mindshare

Promotion

Vaseline - Sundress Project

Unilever / Vaseline | Mindshare & Ogilvy Vietnam

Dove Selfie

Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam

Coca Cola - FiFa World Cup Trophy Tour

Coca-Cola | Adtima / VNG Corporation

Lead Generation/ Direct Response/Conversion

N/A

Cornetto Valentine Campaign

Cornetto | ClickMedia

Drive On

Castrol | Lowe Vietnam

YoMost: Turning YoTime into Valen-Time

Friesland Campina Vietnam - YoMost | Leo Burnett Vietnam

Product/Services Launch

Samsung Galaxy V: Selfie to Self-V

Samsung / Galaxy V | Leo Burnett Vietnam

Dove Selfie

Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam

MoMo "WORLD CUP BILLIONAIRE"

Momo | Adtima/VNG Corporation

Cross Media Integration

Dove Selfie

Unilever - Dove Shampoo | Mindshare & Ogilvy Vietnam

Samsung Galaxy V: Selfie to Self-V

Samsung / Galaxy V | Leo Burnett Vietnam

Clear - My Kool Vietnam 

Unilever / Clear Shampoo | Mindshare & Lowe Vietnam

Messaging

Red Bull - The Invincible Bull

Red Bull | Adtima/VNG Corporation

Drive On

Castrol | Lowe Vietnam

Knorr Nutri - Pop Quiz

Unilever / Knorr | Mindshare

Sunsilk- 1 Million Pledge

Unilever / Sunsilk Shampoo | Mindshare & Ogilvy Vietnam

Mobile Website

Samsung Galaxy V: Selfie to Self-V

Samsung / Galaxy V | Leo Burnett Vietnam

N/A

N/A

Mobile App

Clear - My Kool Vietnam 

Unilever / Clear Shampoo | Mindshare & Lowe Vietnam

YoMost: Turning YoTime into Valen-Time

Friesland Campina Vietnam - YoMost | Leo Burnett Vietnam

Drive On

Castrol | Lowe Vietnam

Best in Show

Samsung Galaxy V: Selfie to Self-V

Agency of the Year in Mobile

Mindshare

Publisher/Media Company of the Year in Mobile

Zalo

Marketer of the Year in Mobile

Unilever

An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose, with 50 percent of winners identifying a specific objective of increasing sales. 92 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 58 percent of winners at the SMARTIES Vietnam 2014 Awards used multiple channels to boost the impact of their campaigns.

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