Top Story


Home >> Marketing >> Article

Mixed fortunes for consumer durables industry

Font Size   16
Mixed fortunes for consumer durables industry

There’s good and bad news for the consumer durables industry. The consumer electronics segment has nothing much to smile about. But the Budget has brought some cheer to air conditioner manufacturers as excise duty has been cut to 24 per cent from 32 per cent.

The good news for the end consumer: an impact on prices, with a 1.5 tonne AC costing at least Rs 1000 less. And for the industry: an expected 25-30 per cent growth in the segment, which has been seeing lacklustre growth.

The CTV industry, on the other hand, will have to remain content with a five per cent cut in peak customs duty, from 30 to 25 per cent, which should benefit CBU product imports and, to a marginal extent, colour picture tube prices, a fact that will make the television manufacturers very unhappy.

The peak customs duty reduction will bring prices of high end, imported products like big-sized refrigerators and CTVs down by around Rs 1000. However, the 14 and 21 inch CTV segment, which accounts for the volumes, will remain unaffected. Consumer Electronics & TV Manufacturers Association (CETMA), which had been lobbying since last year.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video