Minesweeper has entered into an alliance with QuickMetrix, a brand owned by Lighthouse Technologies, to offer client services in the areas of Digital and social. This enhances Minesweeper's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics with a recently launched tool that helps e-commerce companies in responsive media campaigns.
Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “Digital and social measurement has become crowded and confusing. Going forward, social listening and digital analytics will move towards intelligent analytics which make business easier. Artificial Intelligence will become more relevant in conversation commerce which is the way forward for big brands. We believe that the future belongs to the Digital and Social Media. And if you get your analytics right your strategy is bound to hit the bull’s eye.”
Uday Kelleputtige, Co-founder and CEO, QuickMetrix, said,“The challenge was to take a product route so that it is scalable, extensible and yet should be simple and easy to use. The objective was to offer a quick analysis which is comprehensive as well as easy to understand. Everyone benefits when the quality of interaction between people and brands is improved. What gets measured gets improved!”