The inaugural edition of the Maddies Awards 2015 saw some of the best work in the mobile domain being recognised. Mindshare won the ‘Agency of the Year’ award. The agency won a total of 14 awards which included 3 gold metals as well as ‘Agency of the Year’ award.
Speaking about their wins Prasanth Kumar, CEO, South Asia, Mindshare said, “It was a great evening and great work in the mobile space. There were some excellent cases and amidst all these great cases it is always wonderful to witness and be a part of the winning team. So congratulations to the entire Mindshare team for winning the Agency of the Year. We had a good total of 14 metals, excellent team work and great stuff happening on this space. Also we had one of our clients Pepsi being the Client of the Year (award) so all in all a great evening.”
On the initiative by exchange4media he said, “I think the exchange4media Maddies Awards is a great encouragement to the entire space of mobile marketing. These days especially mobile being one of the greatest media channels itself for the entire solutions for marketers, the Maddies especially is coming at the right time to promoting this entire work across the industry.”
He further said that the entire mobile space is at a very exciting stage in the current industry. “Year on year the growth has been in almost triple digits for many clients and even for larger categories. We are going to see this even much more in the larger space, so there is more exciting work to see in this space,” he said.
You can watch the video here