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Mindshare wins 'Agency of the Year', PepsiCo wins 'Mobile Marketer of the Year' at Maddies Awards

Mindshare wins 'Agency of the Year', PepsiCo wins 'Mobile Marketer of the Year' at Maddies Awards

Author | exchange4media News Service | Wednesday, Sep 09,2015 9:59 PM

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Mindshare wins 'Agency of the Year', PepsiCo wins 'Mobile Marketer of the Year' at Maddies Awards

The inaugural edition of Maddies Awards was held yesterday in Mumbai. The Awards are an initiative by exchange4media Group to recognize the best work done in the mobile domain over the past year.

In its inaugural edition, Mindshare won ‘Agency of the Year’, PepsiCo named ‘Mobile Marketeer of the Year’ at the Maddies Awards. Deepinder Goyal, Founder and CEO of Zomato was named ‘Mobile Person of the Year’.

Mindshare has won 13 awards including Agency of the Year Award.

Madison Media won 5 awards as did MTV. PHD also won a total of 5 awards.

A total of 13 Golds were handed out at the ceremony. Mindshare won 3 Golds (not including Agency of the Year) Madison Media won 2 Golds, MTV won 2 Golds, PHD won 2 Golds.

Below is the full list of winners.

S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 OLX India - Phone is new Sellphone SMG Convonix Bronze A1. Brand Recall A.Marketing Strategy
2 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India Silver
3 Hindustan Unilever Limited - Kan Khajura Tesan PHD India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Pepperfry iSync iProspect Bronze A2. Lead Generation A.Marketing Strategy
2 Colgate Palmolive (India) Ltd - Spreading a million smiles with a mobile Red Fuse Communications Silver
3 Godrej - Tring Tring Consumer Calling Madison Media Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Axis Bank - #DiningDelights – How Axis Bank ended up taking a (big) bite of dining spends on credit and debit cards from competition SMG Convonix Bronze A3. Launch of Product/Service A.Marketing Strategy
2 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India Silver
3 Cadbury Glow - Make the Moment Glow Madison Media Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Pepperfry iSync iProspect Bronze A4. Campaigns for Sales Promotion A.Marketing Strategy
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Mediker/Marico Limited - Lice Negative to Life Positive Madison Media Bronze A5. Relationship Building/Remarketing A.Marketing Strategy
2 Hindustan Unilever Limited -Consumer 360 PHD India Silver
3 Castrol - India’s first Co-Created App Mindshare India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Intel #RunMore Pulp Strategy Communications Pvt Ltd Silver A6. Best use of Apps/Games for Marketing A.Marketing Strategy
2 Kalpataru Radiance Mobile App LIQVD ASIA Silver
3 PepsiCo India - How Twitter changed into a virtual football field, Thanks to Lay’s! Mindshare India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Castrol - India’s first Co-Created App Mindshare India Bronze A7. Most Effective Campaign/App for Consumer A.Marketing Strategy
2 Viacom18 Pvt Ltd - Pepsi MTV Indies App MTV India Silver
3 Hindustan Unilever Limited -Lakme Makeup Pro PHD India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Hindustan Unilever Limited - Sunlight PHD India Bronze A8. Campaign To Drive Sales A.Marketing Strategy
2 Getit Infomedia - AskMe Bazaar 2 Opera Mediaworks Silver
3 Multi Screen Media Pvt. Ltd. - NBA Click To Calendar WAT Consult Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 ASCIonline Mobile App The Advertising Standards Council of India Bronze A9. Social/Not For Profit Campaign A.Marketing Strategy
2 Colgate Palmolive (India) Ltd -Spreading a million smiles with a mobile Red Fuse Communications Silver
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Godrej- Tring Tring Consumer Calling Madison Media Bronze B1. Cross Media Integration B.Channel/Media Strategy
2 Pepperfry iSync iProspect Silver
3 Viacom18 Pvt Ltd - Durex MTV Rex Talk MTV India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India Bronze B2. In-App Advertising B.Channel/Media Strategy
2 Idea Cellular Pvt Ltd - Sponsorship converted to performance - Idea Mindshare India Silver
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 PepsiCo India - Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India Bronze B3. Mobile Applications B.Channel/Media Strategy
2 Asian Paints India - My Colour Project Indigo Consulting Silver
3 Viacom18 Pvt Ltd - Pepsi MTV Indies App MTV India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Viacom18 Pvt Ltd - MTV India Blogs MTV India Bronze B4. Mobile Website B.Channel/Media Strategy
2 Dainik Bhakar Digital - Fashion101 Mobile Website DB Digital (Dainik Bhakar's Digital Arm) Silver
3 HCL mobile responsive website redesign helps generatinglead funnel worth $1bn. HCL Technologies Limited Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Airtel - Matching their Pace! Madison Media Bronze B5. Use of Social Media B.Channel/Media Strategy
2 PepsiCo India - Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India Bronze
3 Nike India - How Nike risked everything on mobile Mindshare India Silver
4 Godrej Cinthol- The world is more beautiful than World Wide Web Msix Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Nike India - How Nike risked everything on mobile Mindshare India Bronze C1. Innovation C.Enabling Technologies
2 Hindustan Unilever Limited -Kan Khajura Tesan PHD India Silver
3 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India Gold
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 MobiKwik - It's More Than A Wallet MobiKwik Bronze C2. Mobile Commerce/ Most Effective Integrated Payment Solutions C.Enabling Technologies
 
S.NO. Entry Name Entrant Company Metal Sub - Category Category
1 Viacom18 Pvt Ltd -Durex MTV Rex Talk MTV India Silver C3. Use of Video C.Enabling Technologies
2 #fame anthem Fame Digital Private Ltd Gold
 
  Pepsico India   Gold

D.2 Mobile Marketeer of the Year

D.3 Agency of the Year

D.4 MobilePerson of the Year

D. Hall Of Fame Awards
  Mindshare India   Gold
  Deepinder Goyal, Zomato   Gold

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