WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications. The decision was made after a 3-way competitive pitch.
Mindshare Singapore will be working on all media planning and buying duties for the entire portfolio of Wearnes brands locally—Aston Martin, Bentley, Bugatti, Infiniti, Jaguar, Land Rover, Renault and Volvo.
The appointment is effective January 1st 2016, with the transition process commencing shortly.
Commenting on the win, Nick Seckold, CEO of Mindshare Singapore said, “We are very excited to be appointed as Wearnes’ media agency in Singapore. Mindshare has a long history within the automotive sector and I am so pleased we have the opportunity to apply that experience with Singapore’s premier automotive distributor/ retailer.. The media landscape has changed dramatically over the last few years so we look forward to working with Wearnes on designing bespoke customer experiences for their brands both on and offline.”