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Mindshare India leads ICMA shortlist

Mindshare India leads ICMA shortlist

Author | exchange4media News Service | Thursday, Aug 25,2016 8:29 AM

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Mindshare India leads ICMA shortlist

The exchange4media Group is set to hold its inaugural Indian Content Marketing Awards (ICMA) in September this year.

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go into cracking breakthrough ideas and concepts to create exceptional brand stories.

After a rigorous selection process by our jury, we are now left with a shortlist of 86 entrants from around 300 entries which will battle it out for top honours.

Mindshare ended up with the most shortlisted entries with a whopping 31 making it to the final list. Reliance Broadcast Network Limited saw 6 entries make it to the shortlist. This was followed by Tonic Media and the Jagran Prakashan, with 5 entries each in the shortlist. Star Plus and Dainik Bhaskar with 4 entries and Spykar Lifestyles, PHD Media, Carat Media, Interactive Avenues, Viacom18 and Zenitoptimedia with 3 entries each were some of the other companies that fared well.

The jury of the Indian Content Marketing Awards 2016 was headed by famous director Bejoy Nambiar. It consisted of Aditya Swamy, Head Digital Media & Content Marketing of Flipkart, Hemant Arora- VP and Head- Content Marketing, Times Television Network,  Manish Kalra, Chief Business Officer of Craftsvilla.com, Pankaj S Parihar, Head (Digital Marketing) of GCPL & Godrej Group, Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer of DB Corp, Sanjeev Handa, VP & Head Marketing of Maruti Suzuki India, Sumeet Narang, VP Marketing (Motorcyles) of Bajaj Auto, Vasantha Kumar, Director of Marketing and Communications- India South Asia,  IBM and Virginia Sharma, Director, Marketing Solutions at LinkedIn India.

You can visit the ICMA microsite here for more details about the event -

http://www.exchange4media.com/content-marketing-awards-icma-2016/

The complete shortlist can be seen here:

Digital Branded Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 106 Happy New Year - Being topical to connect with Tier II and Tier III Interactive Avenues Pvt. Ltd. Coca Cola India
2 309 Love you Rajasthan DB Corp. Ltd. DB Corp. Ltd.
3 269 Pix charades Tonic Media  Sony PIX
4 224 #UQuitIQuit Mindshare India Cipla Ltd.
5 210 FearFiles Zee TV Zee Entertainment Enterprises Ltd.
6 207 Content that gets contagious Mindshare India Kellogg India Pvt Ltd.
7 179 Lakme presents Bang Baaja Baaraat Mindshare India Hindustan Unilever Ltd.
8 175 Blue Film Festival Spykar Lifestyles Spykar Lifestyles Pvt. Ltd.
9 147 #IamGirRising STAR Plus Star India
10 128 Idea India Sharing Season Reliance Broadcast Network Limited (92.7 BIG FM) Idea Cellular
11 123 Hike Messenger presents 'Chutki aur Shopkeepaa' Reliance Broadcast Network Limited Hike Messenger
Best Branded Content on TV
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 18 TGIF - Thank GOD its Fryday! Carat India Philips India Ltd.
2 301 Horlicks - Nourishing Kid's Potential the 'Musical' way Mindshare India GlaxoSmithKline Consumer Healthcare Ltd.
3 295 Changing the Canvas- from 30 sec to 68640 sec Mindshare India Kellogg India Pvt Ltd.
4 163 Horlicks - Add a little "Awesome" Mindshare India GlaxoSmithKline Consumer Healthcare Ltd.
5 116 Department of Sainik Welfare - Shaurya Mi Vandile IndianRootz Marketing Solutions Pvt Ltd Department of Sainik Welfare
6 87 Get Fit with Rocky and Mayur NDTV Lifestyle Ltd. Apollo Hospitals
7 58 CID Shaatir Lekhak Tonic Media Sony Entertainment Televison
Best Integrated Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 254 Musical Cones Mindshare India Hindustan Unilever Ltd.
2 243 Chamki-Help A Child Reach 5 Mindshare India Hindustan Unilever Ltd.
3 194 6 Pack Band Mindshare India Hindustan Unilever Ltd.
4 81 Coke Wishes - Capturing Moments To Seed Customized Celebrity Videos Interactive Avenues Pvt. Ltd. Coca Cola India
5 69 Himalaya Personal Care - Muskaan WatMedia Pvt. Ltd. The Himalaya Drug Company
6 37 A Newspaper Initiates the Quest for Meaning Dainik Jagran Dainik Jagran
7 8 MTV The JunkYard Project Viacom18 Media Pvt. Ltd. - MTV Viacom18 Media Pvt. Ltd. - MTV
Best Marketed Branded Content on Digital
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 293 #ChalUdteHain Mindshare India Castrol India Ltd.
2 291 #UQuitIQuit Mindshare India Cipla Ltd.
3 107 Happy New Year - Being topical to connect with Tier II and Tier III Interactive Avenues Pvt. Ltd. Coca Cola India
4 196 Lights Camera Action by Bagpiper Mindshare India United Spirits Ltd.
5 176 Blue Film Festival Spykar Lifestyles  Spykar Lifestyles Pvt. Ltd.
6 28 Rin Career Ready Academy PHD Media Hindustan Unilever Ltd.
7 170 Kurkure - Why So Sweet Mindshare India Pepsico India Holding Pvt Ltd.
8 27 Vande Mataram PHD Media Hindustan Unilever Ltd.
Branded Content Turned Property
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 39 A Newspaper Initiates the Quest for Meaning Dainik Jagran Dainik Jagran
2 181 Benadryl Big Golden Voice Reliance Broadcast Network Limited (92.7 BIG FM) Johnson & Johnson Ltd.
3 85 Nescafe Labs ZenithOptimedia India Nestle India
4 137 Saffolalife Walk Together to #protectherheart 20:20 MSL Saffola life (Marico Ltd.)
5 195 Lights Camera Action by Bagpiper Mindshare India United Spirits Ltd.
Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest)
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 177 Blue Film Festival Spykar Lifestyles  Spykar Lifestyles Pvt. Ltd.
2 10 MTV The JunkYard Project Viacom18 Media Pvt. Ltd. - MTV Viacom18 Media Pvt. Ltd. - MTV
3 73 We miss you too Maggi ZenithOptimedia India Nestle India
4 192 6 Pack Band Mindshare India Hindustan Unilever Ltd.
5 13 Dark Travel Tale Reliance General Insurance Ltd. Reliance General Insurance Ltd.
6 299 #UQuitIQuit Mindshare India Cipla Ltd.
Best Print Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 300 Chocos ka host Coco, ban gaya sabka dost Mindshare India Kellogg India Pvt Ltd.
2 248 Attire to Attitude Mindshare India Hindustan Unilever Ltd.
3 122 No Negative Monday Dainik Bhaskar DB Corp. Ltd.
4 38 A Newspaper Initiates the Quest for Meaning Dainik Jagran Dainik Jagran
5 117 CTO Straight Talk Magazine HCL Technologies Ltd. HCL Technologies Ltd.
6 41 Creating a Newspaper for the Future, by the Future Dainik Jagran Dainik Jagran
7 97 CIO Straight Talk Magazine HCL Technologies Ltd. HCL Technologies Ltd.
Best Radio/Audio Led Branded Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 167 Horlicks - Fight Against Hidden Hunger - Nutrition Revolution Mindshare India GlaxoSmithKline Consumer Healthcare Ltd.
2 19 Philips Hawa Aan De Carat India Philips India Ltd.
3 193 6 Pack Band Mindshare India Hindustan Unilever Ltd
4 49 Chutki Shopkeepaa aur Hike Mindshare India Hike Messenger
5 71 OLX-Keemat Bhi Kuch Keemti Bhi ZenithOptimedia India OLX
6 164 Crash The Red FM - Crash The Pepsi IPL Mindshare India Pepsico India Holding Pvt Ltd.
7 186 IDBI Federal Children's Film Festival Reliance Broadcast Network Ltd. IDBI Federal Life Insurance 
Best Crowd Sourced Branded Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 17 The Longest UGC Driven Fan Made Video Tonic Media  AXN India
2 134 MTV The JunkYard Project Viacom 18 Media Pvt. Ltd. - MTV Viacom 18 Media Pvt. Ltd. - MTV
3 262 Cornetto the Cupid Celebrates Real Love! Mindshare India Hindustan Unilever Ltd.
4 165 Crash The Pepsi IPL Mindshare India Pepsico India Holding Pvt Ltd
5 14 Dark Travel Tale Reliance General Insurance Ltd. Reliance General Insurance Ltd.
6 235 Hike Messenger Presents Chutki aur Shopkeepaa Reliance Broadcast Network Limited (92.7 BIG FM) Hike Messenger
7 256 Seize The Story: 6 Critical Issues. 370 Touching Stories.  Webenza India Private Limited Manipur Hospitals
Best Use of Mobile Medium for Content Marketing
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 190 Before Iftar Time, It's Lifebuoy Time Mindshare India Hindustan Unilever Ltd.
2 55 The Longest UGC Driven Fan Made Video Via Dubsmash Tonic Media AXN India
3 29 Rin Career Ready Academy PHD Media Hindustan Unilever Ltd.
4 148 #IamGirRising STAR Plus Star India
5 157 Dance + YouTube 360 STAR Plus Star India
6 132 Emote It With Silk Carat Isobar Mondelez International
7 171 Mountain Dew - Real Heros Mindshare India Pepsico India Holding Pvt Ltd.
8 151 Sumit Sambhal Lega STAR Plus Star India
Best Branded Content- Annual Strategy
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 263 Cornetto: The New Symbol of Love! Mindshare India Hindustan Unilever Ltd.
2 229 There's Something About Content Godrej Masterbrand Godrej Industries Ltd.
3 65 The newspaper that Awakens & Empowers Jagran Prakashan Ltd. Jagran Prakashan Ltd.
4 284 No Negative Monday Dainik Bhaskar DB Corp. Ltd.
5 266 Power of Content Kotak Securities Kotak Securities
6 307 Mountain Dew Real Heros Mindshare India Pepsico India Holding Pvt Ltd
Best Character Led Branded Content
S.NO. ENTRY ID Entry Name Entrant Company Name Client Company Name
1 226 Coco Ban Gaya Online Superstar Mindshare India Kellogg India Pvt Ltd.
2 126 Hike Messenger presents 'Chutki aur Shopkeepaa' Reliance Broadcast Network Ltd. Hike Messenger
3 252 Bollywood Sings the Rin’s Anthem Mindshare India Hindustan Unilever Ltd.
4 54 Notty Pixy - India's first character on Social Media for a Television channel Tonic Media Sony PIX
5 297 Changing the Canvas- from 30 sec to 68640 sec Mindshare India Kellogg India Pvt Ltd.
6 285 Comics For Change Dainik Bhaskar DB Corp. Ltd.
7 288 What If Batman Was From Chennai? Put Chutney Culture Machine Media Pvt Ltd. Culture Machine Media Pvt Ltd.

 

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