Mindshare Fulcrum has retained the Unilever Business post global media review. The WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review. The review was held in line with Unilever company policy to evaluate media agency arrangements periodically.
Mindshare has been confirmed as Unilever's media agency partner in Europe, North America, South East Asia, South Asia and Africa.
Nick Emery, Global CEO Mindshare, said, "Unilever is not only one of the world's largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents."
Omnicom media agency PHD has been appointed as Unilever's media agency in Australia, New Zealand, China, Hong Kong and Taiwan.
IPG media agency Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.
“We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever,” said Prasanth Kumar, CEO, Mindshare South Asia.
“We are delighted to continue our partnership with Unilever. As a team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth,” said Amin Lakhani, head Mindshare Fulcrum South Asia.
PHD continues to handle the digital duties for Unilever in India .