Mindshare Fulcrum celebrated 20 years of partnership (which began on July 1, 1995)with HUL yesterday with a gala event in Mumbai. Mindshare Fulcrum was the first ever-dedicated media agency on record set up for a client. Both companies showcased some of their campaigns and milestones for HUL brands over the years.
Mindshare Fulcrum has launched many breakthrough properties that became iconic, such as Close up Antakshari, Wheel Smart Shrimati, Lakmé Fashion Week, Kissanpur to name a few.
Gaurav Jeet Singh, Head (Media Services), South Asia, Hindustan Unilever Limited said, “It has been 20 years of great partnership with Mindshare-Fulcrum, and the team over this period has played a pivotal role in unlocking the magic for Unilever’s iconic brands in India. As we go through the slowest pace of change in our lifetimes there are some exciting times ahead, I see Mindshare-Fulcrum as a key partner in navigating this change.”
Rahul Welde, VP (Media), Unilever , Asia, Africa, Middle East, Turkey and Russia commented, “Looking back, our partnership with Mindshare Fulcrum has been a very fulfilling and exciting. Mindshare Fulcrum has always been a great partner consistently adding value to our brands and business. The team has made tremendous contribution over the years, through many pioneering initiatives across media channels. In the past 20 years, the entire face of the advertising industry has changed and Mindshare Fulcrum has ensured we stay ahead of the curve in this dynamic landscape. We are privileged to have an excellent partner in Mindshare Fulcrum.
Amin Lakhani, Leader, South Asia, (Team Unilever) at Mindshare said, “Mindshare Fulcrum has come a long way over the last two decades. We have seen this partnership grow with leaps and bounds doing path-breaking work for all the HUL brands. We hope to continue raising media excellence in strategic planning and world class execution backed up with award winning innovations for HUL”
Prasanth Kumar, CEO of Mindshare (South Asia) said, “Innovation is ingrained on our DNA at Mindshare and team Fulcrum is a true testament of speed, provocation and teamwork. The work done by Mindshare Fulcrum has been absolutely phenomenal, and this is true across all media verticals. Amin and his entire team is future ready, as we take work close with Hindustan Unilever to write the next chapter of their growth in the South Asian market.”
Nick Emery, Global CEO, Mindshare commented, “A big congratulations to the Mindshare Fulcrum team on a successful completion of twenty years. The work done by the team has been extremely innovative. The past twenty years have seen a shift in the industry and with this, the team has explored multiple platforms and ideas to provide the HUL with more holistic campaigns. We at Mindshare believe that our job is not only to create space for our clients but also create something meaningful for them and their business. We look forward to celebrating more such occasions with Mindshare Fulcrum in the future”.
CVL Srinivas, CEO of GroupM South Asia said, "I am absolutely delighted and proud that Mindshare Fulcrum has completed 20 blockbuster years. Having been a part of the start up team at Fulcrum, it is amazing to see how this unit had been consistently raising the bar year after year. I would like to thank HUL for being such a wonderful client, always pushing us to come up with the best and all our media partners who have helped us create value for our client over the years. Kudos to Amin and team Mindshare Fulcrum for keeping the flag flying high.”
Gowthaman R, COO APAC said, “It gives me great pleasure to see Mindshare Fulcrum complete 20 years of partnership with HUL. The growth seen year on year shows the kind of dedication Mindshare Fulcrum has towards this esteemed brand. Mindshare Fulcrum has always played an important role in connecting HUL with the consumers in mutually desirable ways. We look forward to seeing this partnership grow and some outstanding work in the future.”
Ashutosh Shrivastava, Chairman and CEO AMEA/APAC also said, “I applaud the Mindshare Fulcrum team for their outstanding work over the past two decades. The team has been very successful in terms of ideation and innovation, which have been actively followed by others across the globe. Mindshare Fulcrum has become the face of game changing campaigns for HUL. I'm confident that this partnership will continue to bring out exciting brand communications in the years to come."