Mindshare, a part of GroupM, has been appointed the media duties for Byju’s – The Learning App. This account will be handled out of the Mumbai office.
Byju’s is an education technology company and a subsidiary brand of Think and Learn Pvt. Ltd. It was founded by Byju Raveendran and is backed by Sequoia Capital along with Dr. Ranjan Pai and T V Mohandas Pai of Manipal Group.
Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are extremely glad to associate with Byju’s Classes. With the growth seen in the digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”
Byju Raveendran, Founder CEO of Byju’s said, “Mindshare demonstrated their ability to transform consumer understanding in to a strategic vision for the brand and bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution.”