Mindshare, the global media agency network that is part of WPP, has dominated the 2016 Asia Pacific new business leagues according to independent consulting firm R3.
R3, which publishes monthly new business results for both media and creative agencies covering more than 8,000 wins across 400 agencies, has officially closed out the results for 2016, leaving Mindshare a sizable lead and nearly 50 per cent more revenue than the next closest competitor.
In addition to topping Asia Pacific overall, the agency also took home the top spots in Thailand, India, and China. Their wins in China alone accounted for almost half of the overall wins for the agency globally, and their domination in this market leaves them in a strong position for all multinational accounts and reviews.
This win comes as Mindshare hits another milestone as the agency turns 20 this year. Having started in Taiwan and being built with an ‘Asia first’ strategy has given the network an edge. Their domination in Asia Pacific this year across all aspects of their business has been impressive. This year the agency boasts over 450 awards, including every major Agency of the Year competition and a Glass Lion.
When asked about the impressive growth, Ashutosh Srivastava, the agency’s Chairman and CEO for AMEA and Russia/CIS, said, “The vitality of an agency is driven by its ability to innovate and drive change. In this time of fast-changing technology, shifting consumer behaviour, and growing complexity in the marketing ecosystem, we have been rapidly transforming our work with clients via a focus on both technology and talent to enable a more integrated way of working that we call Adaptive Marketing.”
“Winning big last year is a clear reflection of our current and potential clients being able to experience the benefits of our Adaptive Marketing approach on their campaign performance via real-time insights, which drive real-time creativity and actions in media,” he added.
An obvious game changer for the agency this year was the launch of their ‘FAST’ team where apart from a data-driven approach to both branding and performance campaigns, they have also been pioneering client-level trading desks, a practice that the agency believes is going to become essential to all marketers. Even if the agency can repeat their new business success in 2017, they expect that will only make up approximately half of their total growth with the rest coming from these types of specialist teams and services.