Top Story

e4m_logo.png

Home >> Marketing >> Article

Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

29-August-2016
Font Size   16
Share
Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology.

In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, he will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

M A Parthasarathy, Chief Product Officer, Mindshare – South Asia, commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity &drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results."

Commenting on his new role, Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards”

Upadhyay brings to Mindshare a rich experience of over 15 years, 12 of which have been in the Data and Technology space. He has worked with companies like SAS India Pvt. Limited, Reliance Retail Ltd, Bharti Telenet Limited – AirTel etc. He has expertise in various facets of Business Information Management with strong emphasis on Data Management (Integration, Migration, Data Quality, Data Governance, Master Data Management and Performance Management) and Customer Analytics

His role has been effective from July 1, 2016.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.