As marketers rearrange business priorities and revisit new age communication, media service brands have to evolve to be perfect partners that connect marketer in relevant ways to consumers. Dominic Proctor, CEO, Mindshare Worldwide, would speak on the Agency of the Future as the second Keynote Speaker at the exchange4media Conclave 2011, Mumbai edition on July 15, 2011.
Jagran Group is the presenting partner of the Conclave.
Lynn de Souza, Chairman and CEO, Lintas Media Group, is the Session Chairperson for this Keynote Address.
A common allegation on media service brands is that they have not evolved in their business model or in their approach to communication services to keep up with the pace of the changes in the media landscape.
The agency of the future should be able to play a role in leading the communication services exercise and being able to be a true partner to marketers in advising where future growths will come from and what future marketing strategies should revolve around.
The exchange4media Conclave looks at deliberating on the developments in the changing media landscape and how market leaders and industry visionaries are realigning business priorities and communication strategies to connect with the consumer.
The opening Keynote Speaker is Nitin Paranjpe, CEO & MD, Hindustan Unilever Ltd. Watch this space for more information on Speakers and their discussions at exchange4media Conclave 2011.