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Mike Cooper shares his insights on ‘Return on Social Media investments’ @e4m Conclave in Mumbai today

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Mike Cooper shares his insights on ‘Return on Social Media investments’ @e4m Conclave in Mumbai today

After a scintillating round in Delhi, the exchange4media Conclave 2011 now moves to Mumbai on July 15 at ITC Grand Central. Jagran Group is presenting partner of exchange4media Conclave. As in the Delhi leg, Mumbai too will have a galaxy of speakers addressing the audience.

Our third Keynote Speaker of the morning session, Mike Cooper, CEO, PHD Worldwide, will be sharing his insights on ‘Return on Social Media investments…’ As brands go gaga over social media and invest in their presence in the domain, where are the returns on these investments?

Cooper started working in advertising at Saatchi & Saatchi in London in 1984. He joined the media department and was transferred to the Hong Kong office as Media Director in 1989, and the following year he became Regional Media Director. In 1991, he was appointed CEO for Saatchi in Hong Kong and in 1993 was put in charge of North Asia. He then moved to CNBC Asia in 1995, in charge of sales, distribution and marketing before joining Omnicom as CEO for OMD Asia Pacific in 1997.

Cooper was the driving force behind OMD’s expansion in the region, which grew to 26 offices and became the number two media specialist in Asia Pacific as well as one of the most awarded media agencies in APAC, including Media Magazine’s ‘Media Agency of the Year’ four times in nine years. In 2002, he was also put in charge of setting up OMD’s Global Account Management programme.

In 2005 he launched PHD - another Omnicom-owned global media network - across the Asia Pacific region and a year later was awarded ‘Regional Agency Head of the Year for Asia’ by Media Magazine. In 2007, he became CEO of PHD Worldwide, responsible for growing the network, which today has over 70 offices in 62 countries worldwide, serviced by over 2,000 staff and counts Porsche, Unilever, Elizabeth Arden, GSK, Gap, Canon, Mercedes, Hyatt, Starbucks and Cadbury as clients.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners - on the same platform to discuss the changing global communication industry, with specific focus on India.

Taking off from the event last year, where the discussions focussed on ‘Rebooting the Indian Media and Advertising Industry’, the theme of the event this year is: ‘Reshaping Media Priorities for the New Marketing Era’.

The exchange4media Conclave 2011 would take place in two cities -- New Delhi (at the LaLit) and Mumbai (at ITC Grand Central).

The exchange4media Conclave is the only national forum that is dedicated to the media service brands part of the advertising business. In addition to media service brands, the exchange4media Conclave has advertisers at its core. The Conclave brings under scanner various aspects that impact these two sections including the business structure of media service brands and the media environment media agencies and advertisers operate in while communicating with consumers.

The previous Keynote Speakers include Irwin Gotlieb, CEO, GroupM, Mainardo de Nardis, CEO, OMD Worldwide and Tim Love, CEO, Omnicom APAC in 2010. The Keynote Speakers in 2009 included Andrew Rashbass, CEO, The Economist, Mark Patterson, CEO, GroupM APAC and Asit Mehra, Vice President, Omnicom Worldwide.

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