Top Story

e4m_logo.png

Home >> Marketing >> Article

Microsoft Corporate Challenge pits the best brains of India Inc against each other

27-August-2005
Font Size   16
Share
Microsoft Corporate Challenge pits the best brains of India Inc against each other

Reliance, Bharti, HDFC, Intel, Hewlett Packard, MSN, Kingfisher, McDowells, Morgan Stanley, J Walter Thompson, Times Internet and other mega companies are all set to fight it out at the Microsoft Corporate Challenge (MCC).

The MCC, which will be held in Goa from September 1-4, is based on an international format and will put the country’s top organisations through a series of mental and physical challenges.

Each organisation participates as a team of six and will have to compete against other teams. The Challenge is designed to demonstrate that teams that work as a cohesive unit far outperform the ones dominated by individual brilliance, an essential ingredient for success in today’s cut-throat competitive world.

Well-known sports commentator and television host, Charu Sharma, will conduct the Challenge, badminton legend Prakash Padukone will be the arbiter.

The adapted format has been conceptualised and implemented by DNA Networks and Sports Media Ltd. Said T Venkat Vardhan, Managing Director, DNA Networks, “DNA Networks has a proven track record in the entertainment and corporate event space. We have brought the world’s biggest rock stars, rock bands and entertainers to tour Indian cities and have organised major corporate events. The Microsoft Corporate Challenge adds another dimension to our portfolio, enabling us to network corporates to compete with each other in a totally different arena.”

Prem Bhatia, Managing Director, Sports Media Ltd, said, “The format of the Microsoft Corporate Challenge has been a huge success globally. We have taken the skills and lessons that are acquired and practiced in the boardroom and juxtaposed them in the most surreal outdoor environment. It will demonstrate, amongst other things, relationships between colleagues being transformed over two days and nights.”

The key to success will be effective leadership, quick decision making, playing on strengths, developing strategies and changing them around in quick time, but the single most important factor will be the ability to work as a team.

Ranjivjit Singh, Group Director, Consumer Business, Microsoft India, said, “We are very excited to bring the Microsoft Corporate Challenge to India for the first time. With this competition, we hope to break new ground and demonstrate the team spirit that drives our company. While the event challenges both the physical and mental fitness levels of a person, it is the team spirit, which is an embodiment of the most critical ingredients for survival of businesses today. The six members of the team who will participate in the competition will come back as a cohesive force reinforcing the team spirit amongst them. We strive to make this a unique event for our customers and partners to help them become more successful in their businesses.”

Physically demanding and intellectually stimulating, the Microsoft Corporate Challenge will test companies in crisis management like never before. Teams participating are diverse and varied and participants include those from IT, automotive, engineering, advertising and marketing, manufacturing, FMCG, banking and telecom sectors.

There’s also a combined team from the Indian Army, Navy and Air Force.

Elaborating on the Challenge, Charu Sharma, the course director, said “The Microsoft Corporate Challenge will explore the next level of all the attributes that lead to organisational success – strategy, leadership, teamwork, mental and physical abilities. It has been a huge challenge to plan and set a course that will be as safe, as scenic, and as difficult as it will be delightful. The terrain and the tasks, the trials and the tension will be an unforgettable experience.”

Prakash Padukone concluded, “This will be a wonderful new experience for me. I have always encouraged sports. The fact that the challenge will foster the sporting spirit in the corporate community is indeed most exciting.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl