Top Story


Home >> Marketing >> Article

Micromax initiates Media and Digital review

Font Size   16
Micromax initiates Media and Digital review

Micromax Informatics, one of India’s leading smartphone makers has called for a media as well as digital pitch.

“Micromax is on a transformational journey as we prepare to consolidate our leadership in a fast changing tech landscape. This transformation would benefit from the counsel and flawless execution of our strategic marketing partners. To ensure our partners are ready, capable and committed for this exciting phase, we have completed the formal review of our incumbent partners – Zenith Optimedia (traditional media) and Interactive Avenues (Digital). They have been fantastic partners in the Micromax journey so far. But to make the review an exhaustive one, we have invited proposals from other agencies to scope out options and assess the best partner for the exciting road ahead. The incumbent partners remain in contention for Micromax’ AOR duties.”said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.

The media agency on record currently is Zenith Optimedia, whereas the digital agency on record is Interactive Avenues.

Micromax has been in the news in the last few months for redesigning its logo identity, and its bold and aggressive 360 degree marketing campaign, ‘Nuts. Guts. Glory’.

The campaign which brazenly depicted the brand’s message for naysayers and haters, with an unabashed confidence; received numerous reactions on its release.

Post this, Micromax also recently launched its campaign themed ‘Angrezipanti ko dikhao Angootha’ challenging the notion of proficiency in English being an integral part of success.

Creativeland Asia is the creative agency for Micromax , CLA also handles the entire integrated design and communication mandate for Micromax globally. 


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India