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Micromax initiates Media and Digital review

Micromax initiates Media and Digital review

Author | Priyanka Mehra | Wednesday, Aug 03,2016 1:20 PM

Micromax initiates Media and Digital review

Micromax Informatics, one of India’s leading smartphone makers has called for a media as well as digital pitch.

“Micromax is on a transformational journey as we prepare to consolidate our leadership in a fast changing tech landscape. This transformation would benefit from the counsel and flawless execution of our strategic marketing partners. To ensure our partners are ready, capable and committed for this exciting phase, we have completed the formal review of our incumbent partners – Zenith Optimedia (traditional media) and Interactive Avenues (Digital). They have been fantastic partners in the Micromax journey so far. But to make the review an exhaustive one, we have invited proposals from other agencies to scope out options and assess the best partner for the exciting road ahead. The incumbent partners remain in contention for Micromax’ AOR duties.”said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.

The media agency on record currently is Zenith Optimedia, whereas the digital agency on record is Interactive Avenues.

Micromax has been in the news in the last few months for redesigning its logo identity, and its bold and aggressive 360 degree marketing campaign, ‘Nuts. Guts. Glory’.

The campaign which brazenly depicted the brand’s message for naysayers and haters, with an unabashed confidence; received numerous reactions on its release.

Post this, Micromax also recently launched its campaign themed ‘Angrezipanti ko dikhao Angootha’ challenging the notion of proficiency in English being an integral part of success.

Creativeland Asia is the creative agency for Micromax , CLA also handles the entire integrated design and communication mandate for Micromax globally. 

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