Micromax Informatics has announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role at the organization, Pal was the Chief Operating Officer at YU Televentures, a 100% subsidiary of Micromax Informatics. The announcement came after Micromax CMO Shubhajit Sen decided to move on to pursue other interests.
Taking over the new role, Pal will be tasked to focus on leading all marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication. He will focus on consolidating Micromax’s presence in the market, driving relevant business partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.
He has previously served the role of CMO at Micromax (Oct 2012–Jan 2015) and in Feb 2016, he joined YU Televentures as COO. Pal comes with over two decades of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector.
Commenting on Pal’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics,
said, “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights.”
With an end-to-end marketing, VAS P&L and online sales responsibility, Shubhodip is excited and ready for his new work profile.
Commenting on the new role Shubhodip Pal, CMCO, Micromax Informatics, said, “I am excited to take on the new role. I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian and global markets.”